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John Elliott’s Yamaha Collaboration Is Here to Save the Last Bit of Summer

John Elliott’s collaboration with Yamaha includes everything you need for those last few days at the beach.


About two-and-a-half years ago, the California-based menswear designer John Elliott caused a bit of a splash with a menswear collection during which models walked alongside a long reflecting pool. The next day, the buying team at SSENSE told him that they liked it so much that he should find a way to commemorate it with a special product. Off the cuff, he told them he’d do a special edition Yamaha Wave Runner. And on Friday, he finally delivered on that promise.

Elliott’s collaboration with Yamaha does include a pretty sweet red-and-white gradient version of the infamous personal watercraft. But there are also long-sleeved t-shirts, a beach towel, a cap, a pair of board shorts and the designer’s famously well-designed hoodies. They’re all the kinds of things you’d need to soak up a final day at the beach before it gets too cold to enjoy the shoreline.

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