Founded in 1998, Osaka-based denim brand Samurai is known for its painstaking constructions and focus on details. As such, its jeans occupy both the top tier of both quality and price point. Though the majority of the brand’s jeans fall between $200 and $400, its new S511SJC-AI jeans cost nearly $1,000. The exceptionally high price is sure to summon a chorus of naysayers, but it’s actually warranted, rooted in craftsmanship and radical transparency.
The style is made in Japan from 19-ounce unsanforized selvedge denim which was woven from cotton grown specifically for the brand on a private plot of land near Osaka. Though the fabric has a substantial weight, they’re noticeably soft according to retailer Okayama Denim. The denim is dyed with natural indigo and features a red selvedge ID with a single strand of silver lamé (a nod to the samurai’s sword). The slim-straight jeans also include a button-fly, goatskin leather patch and custom jacquard pocket bags.
But still, that price, the chorus says.
Consider this: over the past few decades, people have become increasingly conscious of where their food comes from. It’s commonplace for restaurants to list local farms and purveyors on menus and an increasing number of grocery stores are stocking local produce. People are willing to invest more in quality, transparent products that they are putting into their bodies.
The natural progression of this thought process expands to include what people put onto their bodies. And while Samurai’s S511SJC-AI jeans might be an extreme example of this, they’re paving the way for other brands to explore similar production methods. It’s not a revolution, but it’s a start.
The best way to catch up on the day’s most important product releases and stories. Read the Story