This Classic ’90s New Balance Shoe Is Reborn as the Ultimate White Sneaker

The brand’s go-to tennis shoe from over 30 years ago returns with street cred, and in more ways than one.

Grand Collection

By Jack Seemer

Published 7 hours ago

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Numbers never lie but don’t always tell the whole story.

Originally developed as a multidisciplinary cross-trainer, the 770 ultimately became New Balance’s go-to tennis shoe in the early ’90s.

Today, it exists not for the court but the skate park, filing under the brand’s rising Numeric subdivision.

That said, a recent collaboration between New Balance and the New York City brand Grand Collection further showcases the silhouette’s inherent versatility.

Pair of white New Balance numeric GR-1V sneakers with textured soles and lace-up design. — The 770 first came out in the early ’90s as a cross-training shoe but was later adopted by tennis players and, now, skaters.

Clad in a triple-white aesthetic, the Grand Collection x New Balance 770 is reborn as the ultimate monochromatic sneaker for life both on and off the board.

Cobranding on the tongue and heel panel also help to separate the shoe from the existing 770, released this past summer after a long hiatus away from the New Balance catalog.

Close-up of white leather sneaker heel with "Grand" embossed and detailed stitching. — Cobranding covers both the heel and tongue.

Close-up of white leather sneaker tongue with embossed "GRAND COLLECTION" text and white laces. — The existing Numeric 770 features a retro badge on the tongue, which is dropped here for a minimalistic makeup.

However, carried-over features like the TPU stability wing, double-layered toe cap and molded insoles preserve its status as a performance-ready skate shoe.

Availability and pricing

Pair of New Balance Numeric sneakers, one in white leather and one in black leather, against a blueprint background. — The shoe also comes in black. It costs $125.

The Grand Collection x New Balance 770 is available now for $125, the same price as other 770s in the Numeric lineup. It also comes in a triple-black colorway.

All-white New Balance Numeric skate shoe with leather upper and rubber sole, side view.

Grand Collection x New Balance 770

$125 at Grand Collection

About the Author:

Jack Seemer is the executive editor at Gear Patrol, with over a decade of experience in product journalism. He currently reports on a wide range of topics, including footwear, watches, EDC, cookware and more.

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