Sony just announced the A7C, its newest compact full-frame mirrorless camera and a direct successor to 2018's Sony A7III. The most notable thing about the Sony A7C is its size — it's really small.
According to Sony, the A7C is the smallest and lightest full-frame interchangeable lens cameras that the company has ever created. Combined with its big 24-megapixel full-frame sensor, the Sony A7C looks poised to put some real pressure on the APS-C compact cameras (including Sony's own A6400).
Despite its small size, the A7C comes with a similar features and specs that you'd expect in a Sony full-frame mirrorless camera. It has the same Bionz X processor as the A7III and the company's 'real-time tracking' AF system. It can shoot 4K video up to 30fps. It also has a rangefinger-style body with an electronic viewfinder, just like Sony's APS-C compact cameras.
Overall, the Sony A7C looks to be a smart repackaging of the A7III. Although you're most likely going to need a lens like f/2.8 or faster to that full frame advantage. Pair it with a 50mm f/1.4, and it A7C could make an awesome travel camera.
The Sony A7C will cost $1,799 (body-only) or $2,099 with the collapsible 28-60mm F4-5.6 zoom lens, and it will be available this October. Maybe most excitingly, this could also drive down price of the A7III.