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Amazon’s New Fire TV Is a Small Streaming Dongle That Supports 4K HDR Video

It’s much less expensive than the Apple TV 4K.


When Apple announced its Apple TV 4K last week, one of the main criticisms was the price. The $179 streaming box was basically a much more expensive version of devices like the Roku Premiere+ ($89) or Google Chromecast Ultra ($69). Today, Apple has another inexpensive competitor: Amazon’s new $70 Fire TV.

The new Fire TV, which Amazon announced alongside a string of new Alexa-enabled devices, supports 4K HDR video — that’s 2160p resolution at 60 fps. Previously, the highest-end Amazon Fire TV supported 4K, but not HDR. Additionally, the new Fire TV supports Dolby Atmos.

Amazon’s new Fire TV costs $70 and is available for preorder now. It’s expected drop officially on October 25. A bundle including the Fire TV and an Echo Dot is also available for $80, along with a Fire TV Stick and Echo Dot bundle for $60.

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