Canon to Release Its Most Affordable DSLR Camera Ever

The newly announced EOS 4000D will prove to be Canon’s most budget-friendly DSLR ever.

Canon has long catered to new photographers. The first Rebel camera, known in other parts of the world as the EOS 300D, was a major milestone for the brand; launched in 2003, it was the first DSLR offered by them or anyone for less than a grand. Fifteen years later, Canon will break new ground with the EOS 4000D, an 18-megapixel camera model exclusive to Europe that will retail for roughly $385 USD.

Though experienced photographers might scoff at its specs and features — a dated 9-point autofocus, 2.7 inch screen with low resolution — Canon is targeting European smartphone users in search of a humble upgrade. The model was announced in conjunction with another entry-level addition to the Canon family: the Rebel T7 (also known as the EOS 2000D) will retail in the U.S. for $550 later this year.

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