Fitbit’s Next Smartwatch Will Look Pretty Similar to an Apple Watch

And it’ll be significantly less expensive than the current Series 3.


With the Apple Watch being so popular, it’s more difficult than ever for companies making traditional wearables to compete. Take Fitbit. The company has been widely popular for fitness trackers, but its Blaze and Ionic smartwatches haven’t sold as well as expected, which Fitbit admits. Now the company is set to announce its next smartwatch this spring, with early rumors suggesting it’ll be the Blaze 2, and Wearable looks to have come into possession of the first leaks of what it’ll look like.

If correct, the Blaze 2 will be noticeably smaller than the Ionic smartwatch and look eerily similar to an Apple Watch, sans the Digital Crown. The new Blaze 2 smartwatch is expected to be a fantastic fitness tracker, as you’d expect from Fitbit smartwatch, and it’ll come at a significantly more affordable price than the current Apple Watch Series 3, which starts at $329. For more rumors on Fitbit’s next smartwatch, you can read Wearable’s exclusive scoop below.

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