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Supreme’s Upcoming Smartphone Is a Blast From the Past

The Supreme/Blu “Burner Phone” is as basic as a phone can get, but it’s doubtful that anyone will actually use it to make phone calls.

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Every season, hypebeasts and resellers gleefully await the release of Supreme’s lookbook and preview. Today, Supreme previewed its Fall/Winter 2019 catalog and included in the mix this season is a cellphone, though not quite the kind that you’re used to.

Produced in collaboration with the smartphone manufacturer Blu, the Supreme “Burner Phone” boasts 3G capabilities, a built-in camera and a 16 GB memory card (SIM card not included). The new phone is not Supreme’s first foray into the tech market. The brand has previously collaborated with Bang & Olufsen on a P2 speaker and with Mophie on the Juice Pack portable charger.

According to The Verge, the phone appears to be a reissue of the Zoey 2.4 3G and comes in red or black with heavy Supreme branding. If the model of the phone is, in fact, the Zoey 2.4 3G, Supreme’s “burner phone” will be 13.5mm thin, noticeably thicker than the iPhone X, with a 2.4-inch screen.

Supreme doesn’t include prices with its collection previews, but a non-Supreme Zoey 2.4 3G can be found on Amazon for $32. Supreme’s rendition will likely be more expensive, even before it hits the resale market.

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