The Doxa SUB 300 is an icon of the diving watch world. First released in 1967 and utilized by members of Jacques Cousteau's Calypso crew, its tonneau-shaped case, brightly colored dial and unique handset is instantly recognizable. Appearances on the wrists of famous fictional characters and in films has vaulted it into legendary status, though many outside the watch world are still unaware of its significance.
This may change if Doxa continues on its present course of refining its core collection and steadily offering improvements and incredible value. The newest iteration of the SUB 300 is now available in six colors — including severally that are intimately associated with Doxa — a thinner case, a COSC-certified ETA movement, and more. Featuring a 13.4mm-thick case case (0.6mm thinner than that of its SUB 300T cousin) with a 42.5mm diameter and a 45mm lug-to-lug width, this is a much more wearable Doxa, and one that begs for equal wrist-time in and out of the water. (A special carbon version of this watch was released earlier in the year.)
While there's no helium escape valve ("HEV" or "HRV"), 300m of water resistance should be plenty for anyone who's not attempting to break any world records. Still present are all the classic SUB 300 traits: box-style crystal (though in sapphire, not acrylic like that of the originals); no-deco bezel; prominent handset; date window at 3 o'clock; and more. A big value-add in this new version, however, is a COSC-certified version of the workhorse ETA 2824-2 movement with -4/+6 seconds a day of accuracy.
Also accompanying the new watches is the option of a serious rubber strap — so serious, in fact, that it costs $250 as an add-on. Also on offer is a version of the strap with a steel diving clasp ($440 as an add-on), or, alternatively, a cool steel beads-of-rice bracelet with folding clasp and diver's extension.
The SUB 300, which is available directly from the brand in six colors — orange ("Professional"); black ("Sharkhunter"); silver ("Searambler"); navy blue ("Caribbean"); yellow ("Divingstar") and turquoise ("Aquamarine") — is priced at $2,450 on rubber (no clasp) or $2,490 on steel.