Italian watch brand Unimatic has quickly become a darling in the watch space thanks to its handsomely modern aesthetic, accessible prices and, of course, limited releases, often done in collaboration with other brands. That’s made them somewhat hard to get a hold of, which is why you’re getting some advanced notice on their latest model: the U1-EG, done in collaboration with online retailer GOODS, one of the first retailers to carry Unimatic’s watches.
The U1-EG has many of the features and facets we’ve come to associate Unimatic with. It’s a dive-style watch, water-resistant to 300 meters, that features a minimalist bezel (in this case one devoid of markings save for a lume dot at 12 o’clock) and a chic-looking dial — the light-gray-over-navy colorway is especially appealing. Like other Unimatics, this is reasonably priced for what you get, coming in at $772, and with just 30 examples being made it’s sure to go fast. The watch goes on sale October 15th on GOOD’s website, so you have plenty of time to prepare.
The best way to catch up on the day’s most important product releases and stories. Read the Story