Editor’s Note: Watches & Wonders (formerly SIHH) and Baselworld 2020 are canceled but that hasn’t stopped watch brands large and small from debuting their new wares. To stay on top of this year’s best new watch releases, visit our tag page.
Classic Casio G-Shock models like the squarish G5600 series and the rounder G6900 are famously indestructible, inexpensive, and encased in plastic. (Never mind the irony that premium-priced, metal-cased versions of these iconic G-Shocks seem to work so well — because they do.) Following the release of recent G-Shock GM6900 watches with steel outer cases in black, silver, and yellow gold finishes, a collaboration with apparel retailer Kith NYC has resulted in an even swankier limited edition in rose gold.
Props to Kith for choosing a positive (dark-on-light) LCD display for its vastly superior legibility (and its classic style). This tier of metal-cased watches, in fact, merely represents a steel cover atop a more traditional plastic inner case, so none of the famous G-Shock toughness should be compromised. (If you want fully metal-cased G-Shocks, these are available, though they’re more expensive and not yet available in this 6900 form.)
Kith’s G-Shock interpretation stands out most for its rose gold case, but there are a number of other notable details and Kith branding that differentiate from other GM6900 models. The prominent button at 6 o’clock is emblazoned with “KITH” instead of its usual “G,” and the resin band and its rose gold-toned keeper also feature the retailer’s logo.
This is a limited edition for the partnership available at physical retail locations and on the Kith website, though the number of pieces produced has not yet been confirmed. It also commands a price premium of $150 in this version over the non-limited yellow gold version directly from G-Shock, which is typical for such special-edition G-Shocks. The Kith x Casio G-Shock GM6900 has a price of $380 and comes with two Kith-branded resin straps in black and white.
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