A Japanese Streetwear Designer Has a Unique Take on Vintage-Inspired Watches

Streetwear guru Hiroshi Fujiwara’s new limited-edition TAG Heuer x Fragment Design Formula 1 Heuer 02 Chronograph is unlike anything else in TAG’s catalog.


Editor’s Note: Watches & Wonders (formerly SIHH) has moved online and Baselworld 2020 is canceled, but that hasn’t stopped watch brands large and small from debuting their new wares. Stay on top of this year’s best new watch releases here.

The new Fragment Design Heuer 02 Chronograph looks unlike anything else in the current TAG Heuer catalog. It’s a bit like a vintage Heuer Autavia, but not quite like any specific model. So what exactly is it? It’s the first watch in TAG’s Formula 1 collection to feature the brand’s in-house Heuer 02 chronograph movement, and it’s the vision of Japanese streetwear designer Hiroshi Fujiwara.

As this is the second TAG collab watch under Fujiwara’s brand Fragment Design, you’ll find his lightning bolts logo on the dial and case back. With a “C-shaped” 44m-wide steel case, the designer says he was “especially attentive to details such as the bracelet links and the red sapphire case back” — which provides a view of the movement. The case shape, dial layout and bezel have a very ’70s Autavia feel, but the dial’s minimalist approach with small red hour markers and lumed hands feels distinctly modern.

TAG placed this sleek chronograph in its Formula 1 collection despite having recently revived the Autavia name that seems more apt — but in the end, this is a cool-looking watch no matter what you call it. Like many of TAG’s best recent timepieces, the TAG Heuer x Fragment Design Formula 1 Heuer 02 Chronograph is a limited edition. Only 500 examples will be made with a price of $6,150 each, available directly from the brand online with delivery starting in August 2020.

Learn More: Here

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