For what seems like forever, the watch industry has been caught up in a never-ending cycle of nostalgia where brands continually look to vintage watches for inspiration. Most often, this results in rehashed takes on divers from the 1950s and ’60s and racing chronographs from the ’60s and ’70s.
But sometimes, a brand will use a less-obvious vintage template to create something truly unique and unexpected, and that’s exactly what fan-favorite microbrand Brew Watches has done with its latest model.
Taking inspiration from the hybrid-display analog-digital watches that were everywhere in the 1980s, such as the famous Seiko “Arnie,” Brew has come up with an entirely new reason for having two different displays on the dial — and it’s a whole lot of fun.
Shot caller
From the beginning, Brew has looked to coffee culture for inspiration when creating its watches. It’s why the brand is called Brew, why its logo is a stylized coffee bean, and why most of its chronographs have a differently colored section on the seconds track from 25 to 35 seconds, as Brew says this is the optimal range to pull an espresso shot.
The new Brew Metric Digital Blend is arguably the brand’s most coffee-forward watch yet. Featuring its first ana-digi dial, the watch features a custom quartz movement that displays the time on an analog clock face on the top part of the dial, with the bottom part of the dial reserved for a red digital LED screen.
