A Cult-Favorite Affordable GMT Dress Watch Gets an Even Lower Price

On paper, Dennison’s business strategy sounds crazy. Revive a brand known for making cases as an independent watch company, get an industry legend to design one case, and then use only that case for every watch and sell them for way less than you’d expect.

Yet, it’s been executed so masterfully that the brand beat out far more expensive competition to win the best watch under $2,500 at the 2025 “Oscars of watches.” And around the same time, they released the most audaciously original dress watch in years, placing two dials together, side by side.

Dennison

The ALD Dual Time, originally released with dials that combined two types of stone, was a masterstroke. It hardly invented placing two independent dials on a single watch, but the concept has never been executed so elegantly, with the dials integrated so smoothly.

As brilliant as the original release was, the British indie brand has followed it up with a sequel that is even more approachable, and critically, more affordable.

Dennison

On the number

Placed inside a 37mm polished steel version of the now instantly recognizable ALD rounded-square case, the Dual Time dial now comes in three tonal color schemes, accentuated with contrasting brushing.

The small, polished steel spade hands are carried over from the original, but are now framed by applied tracks with numerals at 12 and 6, filled out by dashes warped to form adjoining rectangles.

Dennison

In a California-like arrangement, the left dial, as it were, uses Arabic numerals, while the right uses Roman numerals. The Arabic side is finished with vertical satin brushing, and the Roman side with horizontal satin brushing.

Two hearts beat as one

The Dual Time really is two watches in one because Dennison uses two separate movements to execute the design. Each half of the dial is equipped with its own Ronda Caliber 1032 quartz movement, adjusted with separate sunken crowns on each side of the case.

Since the design lacks seconds hands, which I appreciate for its clean, calming appearance on a dress watch, going quartz is the more practical option.

Dennison

The minuscule quartz movements allow for a streamlined 6mm case height, which, combined with the rounded shape, cuts a strikingly sleek figure on the wrist.

Linked in

The Dual Time Shades doesn’t just debut three new dials, it also includes a new Dennison bracelet design. Fittingly named the Pebble-Link, it resembles a fully polished beads-of-rice bracelet, but with the outer links as rounded off as the center links.

Dennison

The Pebble-Link bracelet is secured with a seamless butterfly clasp, and the removable links are so small that it does not require a micro-adjustment system.

A taupe leather pin buckle strap with white stitching is also available for a lower price.

Dennison

Availability and pricing

At this rate, I hope Dennison never introduces another case design because it has managed to make this one feel fresh over and over again. Let’s see how long the streak can last.

The Dennison ALD Dual Time Shades is available now from Dennison for $740 on a leather strap and $820 on a steel bracelet.

Dennison

Dennison ALD Dual Time Shades

Specs

Case Size	37mm
Movement	Two Ronda Caliber 1032 quartz
Water Resistance	30m

• $820 at Dennison

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