Lorier was founded in 2017 by a husband-and-wife team in New York City. It caught the microbrand wave just as the cottage industry exploded and quickly became a favorite among vintage enthusiasts.
The brand demonstrated a keen eye for mid-century horological design, presenting pieces that fit the mold of that era, rather than on-the-nose homages. It quickly established a signature design language of sharp angles balanced by smooth curves, while growing a catalog that felt familiar but fresh.
As one of the most respected publications in the watch industry, Worn and Wound documented Lorier’s rise to prominence. So when the opportunity came to acquire the watch brand, Worn and Wound’s founders were acutely aware of the potential.
With Windup Watch Shop (a thriving retailer) and Windup Watch Fair (America’s most prominent watch event) already in the fold, the Worn and Wound team is well-practiced in entrepreneurial expansion.
That combination of expertise, passion and resources should turbo boost the Lorier brand, making it a much bigger player in the competitive market than the small family operation could accomplish on its own.
