18 New Watches You Missed from Seiko, Citizen, Hamilton and More

Bulova collaborated with Shelby on this Mustang GT500-inspired chronograph. Combining a custom bullhead case with a 1,000th-of-a-second Precisionist chronograph movement and a premium racing stripe-adorned rubber strap, this collab is one of Bulova’s most impressive releases in recent memory.

Ed Margulies, a third-generation watch dealer with decades of industry experience, founded Split Watches to promote mental health awareness within the watch community. Its initial design, the MC series, uses a custom-designed ceramic polymer blend called Caramod+ for the case and strap. It is antimicrobial and does not react to heat or moisture. The automatic bi-compax chronograph runs on a little-known Seiko-made movement, the caliber NE86A. Each watch sold donates one hour of therapy to a young person who cannot afford it through the Anna Freud charity.

Seiko adds to its fan-favorite Cocktail Time collection of dress watches once again with “The Conte,” an Australasian exclusive full of warm hues that takes inspiration from the Negroni cocktail.

Hamilton introduces an eye-catching new color to the Jazzmaster Skeleton Auto line. Dubbed Empire Green, it is a deep emerald color with a faint vertical brush finish. The dial plate retains the intricate cutouts that match the arrangement of the movement from previous iterations. A simple three-hand dial, it is powered by a Hamilton caliber H-10-S automatic movement with an 80-hour power reserve. It is available on a brown leather pin-buckle strap or a steel five-link bracelet.

Hermès expands its flagship sports watch line with this version featuring accents in bleu Saint-Cyr, one of the signature colors of the designer brand’s iconic Birkin bag. The striking color shows up on the luminescent applied hour markers and handset, as well as markings on the black gold-treated minute disc and even the numbers on the date wheel. The unique dial is rhodium-plated and crystal sandblasted for a grained finish, and the titanium case features a black ceramic bezel to complement the black gold minute disc. Inside the watch beats the Hermès Manufacture Calibre H1837 automatic movement, and bringing it all together is a bleu Saint-Cyr rubber strap with a titanium folding clasp.

Orient marks its 75th anniversary with this limited-edition gold-accented take on its unique and colorful World Map diver from 1969.

Bulova resurrects the best watch of its lesser-known sister brand, Caravelle, with this reborn Sea Hunter devil diver. With an automatic movement, 200m of water resistance, a 39mm case and a pitch-perfect vintage design, it may be the best diver you can buy for under $500.

The original Nivada Antarctic GMT is so rare that only one known example has ever come to market, and Hodinkee sold it. That exact watch inspired Nivada to create a faithful reproduction in 2024, and now Hodinkee helped design a modern update with a gray and white color scheme, simplified dial and enhanced water resistance. This GMT has an inner rotating 24-hour bezel controlled by the crown at two o’clock, a remnant of the EPSA super-compressor case used for the original. The lume is enhanced to cover the hands, hour markers, dial details and every white part of the bezel. It runs on a Soprod caliber C125 automatic movement with a 42-hour power reserve. This is a limited edition run of 225 pieces.

Born out of the 1980s quartz crises, Tissot’s iconic RockWatch returns four decades later in a more refined package. The case, originally 33mm, grows to 38mm, while the red and yellow hands (inspired by Swiss trail markers) make way for clean, nickel-plated ones.

This timepiece brings vapor deposition technology to the brand’s beloved ‘CasiOak’ watch series. Available in a trio of colorways — blue, champagne and fuchsia — the watch has metallic dials only achievable through this groundbreaking tech. They also have the same excellent styling as always and boast solar-powered quartz movements, along with Bluetooth tech (with mobile app controls).

With a name derived from a half-mile dirt oval track in nearby Ohio that hosted big-time auto races from 1950 through the late ’70s, the watch carries strong retro racing vibes. This quality manifests in multiple ways, the most noticeable being the presence of Shinola’s first tachymeter. Occupying the upper right quadrant of the bezel, it converts time elapsed into speed traveled. Flip the watch over and you’ll spot another unmistakable touch. Viewable via an exhibition caseback, the Sellita SW510.bha automatic movement boasts not only a 56 hour-power reserve but a custom rotor with a checkered flag motif.

Bell & Ross redesigned the fan-favorite BR-03 pilot’s watch with a space-age dial. It features a date window at three o’clock and a power reserve indicator at nine o’clock. The X-shaped dial layout is an evolution of the skeletonized BR-03 references using three stacked plates with rhodium accents. It is available in a 41mm stainless steel case with blue dial and bezel accents and a micro-blasted titanium with matte black accents. Both references are powered by a Bell & Ross caliber 323 automatic movement with a 70-hour power reserve.

Seiko brings “Japan Blue,” a distinct hue popularized as lucky during the Edo period, back for the elevated, all-purpose Presage Classic. The dial has a course matte dial texture with a sunburst fade, marked with applied baton hour markers and a date window at three o’clock. The 40mm steel case with smooth elliptical lines houses an in-house caliber 6R55 automatic movement with a 72-hour power reserve. It comes on a steel seven-link bracelet with a folding clasp.

Introduced in 2005, Hamilton’s W-Wind was the world’s first watch to feature a drift-angle calculator. Designed in collaboration with aerobatic champion Nicholas Ivanoff, the sliding scale assists pilots with correcting for crosswinds during flight. Two separate scales are built into the chapter ring, which are adjusted by rotating the crowns at two and four o’clock. A third scale on the bi-directional rotating bezel is required to complete calculations. Hamilton introduces a brilliant new blue dial color to the automatic chronograph version of the X-Wind. It is powered by the Hamilton caliber H-21 automatic movement with a 12-hour totalizer, a day-date complication and a 60-hour power reserve.

Fortis’s special version of its space-tested automatic chronograph features a titanium dial that’s been hand-burned over an open flame to simulate the effects of atmospheric reentry on a spacecraft.

Citizen continues celebrating 30 years of its premier dress watch, The Citizen, with a new nature-inspired washi paper dial evoking the first light of dawn breaking over freshly fallen snow. The dial is made with a centuries-old traditional Japanese craft called Sunago-maki, which sprinkles delicate platinum leaf over the paper like falling snow. The result creates randomly shaped and spaced patches of brilliantly reflective metal over the finely crinkled pure white washi paper. The case is made of Citizen’s proprietary Super Titanium with a Duratect Platinum coating, which creates a brilliant shine that never needs polishing. It runs on a solar-powered caliber A060 quartz movement with an accuracy of +/-5 seconds per year, and comes on a genuine crocodile leather strap with a titanium folding clasp. This limited edition of 400 pieces will be available in October 2025.

Yema debuts its most ambitious diver ever with this limited-edition take on its flagship Superman. The watch takes the Superman’s 1960s tool-watch template and adds a manufacture tourbillon movement to the mix, but this is no ordinary tourbillon. Shock-resistant to 5,000 Gs, magnetism-resistant to 2,000 Gauss and water-resistant to 200m with a screw-down crown, this is one of the most robust tourbillon watches ever made.

Breguet continues its 250th anniversary celebrations with this unexpected worldtimer. Part of the brand’s sportier Marine collection, the 18K gold Hora Mundi 5555 is water-resistant to 100m and is powered by the brand’s in-house Cal. 77F1 automatic worldtimer that allows you to instantly switch time zones around the world using the pusher at 8:00. Press it to adjust the city name in the window at 6:00, and the hands and day-night indicator instantaneously adjust to match the new city’s time. Just as impressive is the dual-layer dial, which features a galvanic blue bottom layer with a guilloche pattern overlaid with a sapphire disc sporting a hand-painted, patented phosphorescent enamel depiction of the Earth. Inspired by NASA’s famous “Black Marble” image, the cities on the dial’s world map light up in the dark.