There is an argument to be made that the watch industry’s hottest creative partnership of the past two years is also one of its most affordable.
For the third time this year, and the fifth time overall, Noah and Timex have outdone themselves with an absolutely stunning dress watch that looks like a couple of zeros are missing from the end of its price.

Noah, a New York-based clothing company founded and run by current J.Crew Men’s Creative Director, Brendon Babenzien, first teamed up with Timex in the summer of 2024. The collaboration began with a quartz-powered classical rectangular dress watch featuring a 24-hour sun and moon complication.
The release was a smashing success, leading to a follow-up in November 2024, which improved the design with a proper moonphase complication. It retained the leaf hands and Cartier Tank-style Roman numeral hour markers, framed by a railroad minutes track.

After delivering two of the year’s best-looking dress watches in the sub-$500 range, Noah and Timex took a daring approach the third time around. Released this past June, the ongoing collaboration’s Lighthouse Watch featured a gilded oval case similar to the Patek Philippe Golden Ellipse.






