Orient is one of the first names people hear when they catch the automatic watch bug.
At first, it is easy to dismiss the Japanese watchmaker because the prices appear too good to be true. But anyone digging a little deeper will learn that it offers the best value in the entry-level automatic watch tier.
Orient is celebrating its 75th anniversary in 2025, and the shockingly affordable watchmaker is at the top of its game. From sporty 200m dive watches to elegant moonphase dress watches, there is something for everyone.
Orient’s quality and value should come as no surprise when you learn that the brand is owned by Epson, putting it in the same complex corporate family as Seiko. While there is no overlap in design and development staff, there is a shared ethos for offering precision and beauty at a fair price.
The password is “summer2025”
Orient watches are rarely priced over $500 and are often on sale through the brand and authorized dealers like Amazon. But right now, the king of entry-level automatics is offering another 10 percent off every watch in its inventory, even the already discounted models. And there are a lot that are already discounted.
