
Did Omega Just Confirm the Identity of the Next James Bond?
Joining Omega's ranks as the brand's newest ambassador, this British actor instantly becomes a frontrunner to succeed Daniel Craig as 007.

Joining Omega's ranks as the brand's newest ambassador, this British actor instantly becomes a frontrunner to succeed Daniel Craig as 007.

Zenith's Chronomaster Original Triple Calendar has had some stunning variations, but this stone dial is the best it has ever looked.

Worn & Wound partnered with Boldr Supply Co. for a fun, affordable watch to support the 2025 Ride to Conquer Cancer, a charity cycling event.

The Expedition North Titanium is one of the best affordable automatic field watches out there, and right now, it is steeply discounted on Amazon.

The Rado Captain Cook Chronograph is lighter and more durable than ever while maintaining its iconic appearance.

This release marks the first time a watch, bezel and bracelet have all been made from the brand's signature proprietary material.
By Sean Tirman

The Longines Legend Diver is precisely what the name suggests, and now it comes in the hottest summer dial color.

Nodus overbuilt the new Sector Deep Pioneer to handle any outdoor adventure and kept it shockingly affordable.

Keep time with high horology's best new watches.
By Brad Lanphear, Steve Mazzucchi, and Jack Seemer

Yema is known for tool watches, but damn, does it dress up well. Its new Granvelle collection sports a rippling guilloche dial in three colors.

Serica worked with the French Navy's Explosive Ordnance Disposal unit to design this gorgeous dive watch to their exact standards.

Even at full price, the 6900 is exceptional value. So how about 60 percent off?
By Jack Seemer

Marathon strays from its monochromatic palette, giving the Steel Navigator a deep blue paint job.

The Railimaster surpasses the Seamaster and Speedmaster with an elegant new look and an underappreciated hidden feature.

After appearing on 'The Pitt,' one of Seiko's cheapest watches again stole the show on HBO's hit series 'The Last of Us.'
By Jack Seemer

With the help of Bamford Watch Department, Girard-Perregaux's long-lost Deep Diver is back and better than ever.

The Presage collection, already one of the best affordable dress watches, adds three slimmed-down models with stunning dial textures.

Two brands intimately familiar with hype and norm-challenging design have finally teamed up to release a curious watch and shoe bundle.
By Ben Bowers

The brand's latest collaboration with UNDEFEATED offers camo straps and other tweaks to please streetwear and tactical style fans alike.
By Ben Bowers

This Italian boutique watchmaker punches above its weight again with a blacked-out brushed DLC steel finish and impressive Swiss movement.