If you aren’t familiar with Straum, then it’s high time you started paying attention.
The Norwegian microbrand has only been around since 2021, but it has already established itself as one of the most exciting brands in the indie space thanks to its unique combination of affordability, adventure, innovation and, perhaps most notably, its show-stopping dials.
The brand’s flagship sports watch, the Jan Mayen, has quickly become a bona fide hit, and now the brand has launched what may be its most appealing version yet.

A storm is brewing
Straum’s latest Jan Mayen is the Stormy Seas, a collaboration with weekly watchmaking podcast The Real Time Show. Most of the brand’s watches take inspiration from the real-life Scandinavian adventures of Straum’s adventurer founders, and the Stormy Seas adds an additional muse to the mix: Rob Nudds, the Real Time Show co-host who’s had his own fair share of adventures.
The Stormy Seas was inspired by the podcaster and watchmaker’s own frightening excursion to the Arctic island of Jan Maven with the Straum Explorers Club in 2022, when their boat was caught in a Force 9 gale in the Arctic Ocean.





