This Microbrand’s Watch Dial Is So Stunning, It’ll Make You Do a Double-Take

Perhaps the most surprising part of this intricate, drop-dead gorgeous minimalist dress watch is how affordable it is.

Close-up of a wristwatch featuring a textured, iridescent dial with a geometric pattern in pastel colors. The watch has a polished silver bezel and a beige leather strap with visible stitching. The crown is ridged and metallic.

Published August 13, 2025

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Watches are meant to be looked at. I know that seems painfully obvious, as their functionality requires you to gaze upon them. However, with many timepieces, there’s a bit more to it, culturally speaking.

While they are tools, first and foremost, they’re also fashion accessories and, in some cases, pieces of wearable art. If you’re going to wear one, it should be one you like to look at and, perhaps, show off.

To prove that, look no further than the Watch Ho & Co. x Selten Jui, a highly minimalist dress watch with an especially eye-catching dial.

A wristwatch with a polished silver case and a beige leather strap featuring white stitching. The watch face has a unique iridescent pattern with geometric shapes in shades of green, purple, and pink. The watch hands are silver with a distinctive design, and there are small dots marking the hours around the edge of the dial. — The minimalist styling of the Jui lets the magnificent mother-of-pearl dial do the talking.

Mother, may I?

The Jui is almost entirely devoid of dial markings, beyond some simple dot indices around the edge — large ones to indicate hours and smaller ones for minutes.

There’s also a subtle Chinese numeral at the 2 o’clock position, marking Watch Ho & Co.’s second anniversary (the occasion for which this timepiece was designed). Furthermore, the watch’s sword-like hands are highly minimalist and skeletonized.

This is clearly by design, as the watch’s big draw is its intricate dial. Crafted from mother-of-pearl, it boasts an iridescent appearance that changes in color depending on the ambient surrounding light and the angle from which you view it.

Close-up of a wristwatch with a polished silver case and a beige leather strap. The watch face features an intricate, multicolored geometric pattern with interlocking shapes in pastel shades of green, pink, and purple. The watch hands are silver with a skeleton design, and there are small black dots marking the minutes around the edge of the dial. — The dial’s “mountain” pattern is inspired by ancient Chinese armor.

But this timepiece shines because of more than just the material. It also boasts remarkably intricate guilloché-style geometric CNC machining.

The brands refer to it as a “mountain” pattern — a design derived from ancient Chinese armor meant to signify unity and protection. It adds even more depth, character and cultural significance to the multifaceted dial.

Back view of a mechanical watch case showcasing the intricate movement inside. The rotor features a star-shaped design with the word "SELTEN" in gold lettering. The polished metal case has engravings including "GOOD VIBES ONLY," "2ND ANNIVERSARY," "5 ATM," and "WHCS-026." There are also some green Chinese characters and a signature near the top right. The watch is placed on a dark textured surface. — Inside, the watch boasts an automatic Miyota movement.

Chinese artistry, Japanese engineering

The Jui’s dial is undoubtedly enough to get it noticed, but not enough to keep the conversation going. It also has to function — which it does, quite reliably, I might add.

That’s because, under the striking dial, it’s powered by a Miyota calibre 9039, an automatic movement most commonly found in Citizen watches (Citizen’s parent company owns both the watchmaker and the movement manufacturer).

Crafted from mother-of-pearl, [the watch dial] boasts an iridescent appearance that changes in color depending on the ambient surrounding light and the angle from which you view it.

The rest of the watch is simple yet elegant. It includes a 39-millimeter 316L stainless steel case and a HasNoBounds hand-stitched French Epsom leather strap lined with green goatskin.

Alongside the watch, every purchase includes a presentation box, signed artwork (with the same “mountain” pattern), a cleaning cloth and a warranty card.