23 New Watches You Missed from Seiko, Tissot, Timex and More

CW finally joins the stone dial club by outfitting its 36mm “GADA” watch with four natural stone options: Yellow Tiger Eye, Malachite, Turquoise and Charoïte.

Tissot redefines Swiss-made value with this automatic watch boasting an 80-hour power reserve and an average daily accuracy of +/-7 seconds.

In 2024, in-demand artist Daniel Arsham and watch brand Hublot collaborated for the first time on the Droplet pocket watch. Now, the pair has reconnected for their first wristwatch. Combining Arsham’s signature “collapsing time” aesthetic with a bold sapphire-on-titanium case, this watch is the first to feature Hublot’s new, smaller Meca-10 manual movement. It’s a masterwork of horological experimentation while retaining everyday functionality. However, it’s limited to just 99 units and has an eye-watering price.

Longines revives one of its most impactful yet overlooked watches, the Ultra-Chron, with a nearly identical case and dial. The only significant difference is that the original 35mm design is scaled up to 37mm and 40mm options and, as of now, it only comes in full steel. However, it is available on a black alligator leather pin-buckle strap or a steel five-link bracelet. Still ticking at 36,000 vibrations per hour, the new Ultra-Chron Classic is powered by the caliber L836 automatic movement with a 52-hour power reserve.

La Marseillaise is a solid, capable dive watch with a 250m water resistance and a Sellita caliber SW200-1 automatic movement. Based on one of Le Forban’s designs from 1979, it has an appealing, if well-worn, diver dial available in a radial-brushed dark turquoise called Bleu Abysse or with black radial brushing and creamy lume called Noir Onyx. But the real selling point is that, as far as I can tell, this is the first watch with a rubber bund strap. It’s one of those “I can’t believe no one did this before” moments because it makes perfect sense to protect the wearer from a steel watch case that goes through extreme temperature fluctuations when diving.

In a slightly unexpected move, Tag Heuer’s latest release is making the switch from Google Wear OS’s operating system to its proprietary “TAG Heuer OS” in the form of the new Connected Calibre E5 smartwatch. While its new platform is still based on Android, the Tag Heuer OS comes with a twist: it’s also compatible with iPhones. Dual-band GPS and precision sensors track workouts and wellness metrics, including sleep patterns, heart rate variability, SpO2 levels and more. The new 45mm model is clad in robust steel with an ergonomic black ceramic bezel, integrated straps, streamlined pushers and faceted lugs and features customizable watch faces, which include the iconic Carrera and Formula 1 collections.

Seiko’s third version of the Prospex 1968 Heritage Diver’s GMT, part of the 60th anniversary of the brand’s first dive watch, blows away the first two with a black and gilt color scheme. It features a glossy black dial with gold-tone applied hour marker frames and hands, save for the steel GMT hand. The theme continues on the bezel with a shiny black ceramic bezel insert and gold-tone on the knurled grip. It is powered by the new generation of Seiko’s mid-tier GMT, the caliber 6R54 automatic, with a 72-hour power reserve. The catch is that this 500-piece limited edition is only available in person at Seiko’s Bond Street Boutique in London, England.

Citizen’s Series 8 880 GMT Mechanical was a pretty big hit among traveling watch fanatics when it launched in 2023. However, this new limited-edition version might be the most dazzling yet. It still has an integrated bracelet and reliable automatic in-house movement, but it also gets a striking colorway inspired by winter city nights, highlighted by its snow-inspired glittering gradient dial.

Louis Vuitton has revived its first-ever watch with the reissue of the Monterey. As a tribute to the 1988 LV I and LV II designs penned by Italian architect Gae Aulenti, it stays faithful to its namesakes with touches like a pebble-shaped case, a signature 12 o’clock crown and a vintage-inspired enamel dial. However, in place of the original’s quartz movement, LV has instead opted for an in-house LFTMA01.02 automatic that boasts a 45-hour power reserve. It’s limited to just 188 pieces worldwide.

Echo/Neutra’s Sellita-powered chronograph debuts the brand’s TiFrame technology, which consists of a titanium inner case enveloped in a matte ceramic shield.

Seiko updates its classic Alpinist line of outdoor watches with new dials, classic Alpinist branding, a thinner case and a new automatic movement with a full three-day power reserve.

In 2023, Huckberry and Timex teamed up to create an exact reproduction of the 1999 Ironman Flix. Several production runs sold out quickly, and that was that. But now the fan-favorite model of the original training watch is back in a brand new color scheme. Aside from the olive drab case and strap with a black bezel and hunter orange highlights, it is the exact same watch as the original. Features include a chronograph, a countdown timer, a 100-lap memory, a daily alarm and a 10-entry memo pad. As before, this is a limited run that won’t last long.

Kollokium, the “project-based platform” (don’t call it a brand!) that burst onto the watch scene in 2023 with its radical pin-dialed Projekt 1, is back with its second model, predictably named Projekt 2. The new watch follows in the footsteps of its predecessor with a massive, fully exposed box sapphire crystal and die-cast steel case surrounding a unique three-dimensional dial absolutely plastered with lume. But this time, instead of the dial being composed of pins of varying heights, it’s a topographical landscape made up of 67 hand-painted and stacked dial plates. Naturally, each plate is lumed. The first round of the watch is limited to 199 pieces, priced at CHF 3,333.33 (~$4,163) and is reserved for existing Kollokium owners. A wider release will then take place in Q1 of next year and will be priced at CHF 3,666.66.

The 50th-anniversary model of GP’s flagship sports watch boasts a refined case and bracelet, a new sweet-spot case size and a brand-new advanced movement — plus improved water resistance and a new micro-adjustment system — all adding up to one impressive celebration.

Oris renews its partnership with Cervo Volante, a Swiss company that produces leather watch straps by tanning deer hides. Each one retains the grain and natural imperfections of the hide, resulting in a unique texture each time. It is used on a 40mm steel Big Crown Pointer Date with a burnt maple orange gradient dial. The signature date complication, with a central hand indicating the date on a 31-day track around the outer rim of the dial, is powered by an in-house caliber 754 automatic movement with a 41-hour power reserve. Each watch comes with a matching special edition Cervo Volante deer leather travel pouch.

Cartier goes ultra-sporty with its oldest model, giving the Santos a makeover in full bead-blasted titanium complete with a matte-finished dial and black spinel-adorned crown.

Aquastar updates its classic 1970s dive watch with this modernized “professional” version featuring a black DLC 904L stainless steel case, a ceramic bezel insert and an ETA 2824 automatic movement.

Timex revisits its answer to the quartz crises with the SSQ, a watch that still looks as futuristic as it did in 1975. The reissue measures 38mm and features a stainless-steel case and bracelet.

G-Shock’s 5600 Series watches are among the brand’s most affordable, and that makes them special, as they still boast the brand’s unbeatable shock resistance (among a bevy of other features). The latest watches to join the series’ ranks is a pair of watches boasting legendary Japanese artist Hokusai’s most famous works on their dial. This one features art from Fine Wind, Clear Morning.

G-Shock’s 5600 Series watches are among the brand’s most affordable, and that makes them special, as they still boast the brand’s unbeatable shock resistance (among a bevy of other features). The latest watches to join the series’ ranks is a pair of watches boasting legendary Japanese artist Hokusai’s most famous works on their dial. This one features art from The Great Wave off Kanagawa.

Watch customizer IFL Watches has taken inspiration from Rolex’s notorious Day-Date “Puzzle Dial” in creating this twist on Citizen’s Tsuyosa sports watch featuring a similar hand-painted puzzle design on its dial.

Swatch continues the Moonshine Gold series with the October “Hunter’s Moon,” featuring a new moon phase wheel with a gold-plated image of a hand pointed at the wearer over the moon. The rest of the dial is identical to the previous two references. Snoopy and Woodstock are depicted at nine o’clock in full astronaut gear on the lunar surface, gazing at the Earthphase dial, with a hitten thought bubble in lume ink that only appears in the dark. A 60-minute chronograph totalizer sits at six o’clock. This limited edition release will only be available for purchase at Swatch boutiques during the Hunter Moon, from October 7 to 21.

Unimatic’s minimalist modern military watch boasts a compelling combination of light and dark elements, with a brushed black DLC stainless steel case and matte black dial giving way to bright-glowing, blue-emission Super-LumiNova BGW9 lume on the sandwich dial’s cut-out indices and skeletonized hands. Paired with a black NATO strap, this stealthy iteration of the Italian microbrand’s contemporary field watch is limited to 99 pieces and is priced at €625 (~$731).