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From afar, the watch industry may seem unhurried. But every passing day brings about new timepieces from brands big, small, new and old.
Below, find 20 new releases from the likes of affordable brands like Seiko and Timex, luxury legends such as Omega and Tudor, and enthusiast favorites like Brew and Norqain. Together, they show an industry that never stops ticking — and, centuries later, can still find the time to surprise you.
Best New Gear: This article is part of an ongoing series collecting the most important new watches, gadgets, pocket knives and more. Catch up on other releases.
Omega
Omega Seamaster Planet Ocean
Omega’s fourth-generation Planet Ocean is a complete reimagining of the 600m-capable dive watch with sports watch-inspired angular case and bracelet.
Ulysse Nardin and Urwerk team up for this watch that combines the UN Freak’s flying carousel movement with Urwerk’s signature satellite hours module, resulting in a highly dynamic horological wonder that features the best of both brands.
Tudor offers the Ranger in a 36mm case size for the first time since the 1980s. When the collection was revived in 2022, it featured a nearly identical dial but was only available in a 39mm case. Along with the new size, Tudor debuts a new sandy beige dial color called Dune White. The Ranger is now available in both sizes with a black or Dune White dial. Additionally, it comes on a tapered oyster bracelet or a green pass-through fabric pin-buckle strap.
H. Moser & Cie. Streamliner Perpetual Moon Concept Meteorite
Moser gives its Streamliner sports watch a space-themed makeover with a meteorite dial featuring the brand’s trademark fumé treatment, and a “perpetual” moonphase complication that will remain accurate for 1,027 years before deviating by a day.
Girard-Perregaux celebrates the 50th anniversary of its Laureato integrated sports watch by combining it with the brand’s other enduring icon: its Three Bridges movement architecture. The new in-house Calibre GP9620 movement aligns the mainspring barrel, gear train and tourbillon in a single axis on three white gold bridges, all housed inside the Laureto’s recognizable 41mm stainless steel case topped with its octagonal bezel in white gold.
Chopard’s most complicated chiming watch ever combines a grande sonnerie, petite sonnerie and minute repeater, along with a tourbillon for good measure. The fully in-house 686-component caliber L.U.C 08.03-L has received both COSC certification and the Geneva Seal, and the watch makes use of 10 patents — 5 of which were obtained specifically for it.
As part of its partnership with the Cairns Turtle Rehabilitation Centre, an Australian program that rescues and rehabilitates sea turtles, Seiko designed a Prospex “Turtle” inspired by the islands along the Great Barrier Reef, where the program operates. It features a wavy-textured dial with a sunburst gradient transitioning from turquoise to dark blue, topped by a seafoam green minutes hand. A gold-tone bezel frame mimics the shimmering sun and features a blue ceramic insert with a seafoam green 20-minute segment. It comes on a three-link steel bracelet, and an additional blue rubber pin-buckle strap is included. This release is exclusive to the Australian and New Zealand markets only.
The flagship ProPilot Date received a few subtle changes to its 41mm steel case and some striking updates to its dial, resulting in a more modern look. The coarsely textured dial comes in black, moss green or chalk white, each with bold contrasting colors on the hour markers and hand tips. It is available on a steel three-link bracelet or a suede strap with a steel folding clasp. It is powered by the Oris caliber 733 automatic movement, beating at 4Hz with a 41-hour power reserve.
Zenith presents its fourth installment in the Lupin the 3rd tribute series, designed to look like the watches worn by the fictional gentleman thief’s sidekick, Daisuke Jigen, which, in turn, were inspired by 1960s Zenith A384 chronographs. The Chronomaster Revival features a matte gray microblasted titanium case and a matching ladder bracelet. The dial is a beige faux patina panda with black snailed sub-dials, and signed only with the Zenith logo, including an applied star emblem. It runs on the El Primero 400 automatic movement, which beats at 5Hz and has a 50-hour power reserve. It is a limited edition of 200 pieces, available in person on November 19th at the Zenith pop-up in Shinjuku, Tokyo, then online worldwide on November 26th.
Bremont’s bold jumping hour design receives a mesmerizing upgrade with a glimmering deep blue Aventurine dial plate and a “frosted” finish on the 40mm cushion-shaped steel case, creating a sparkling surface. It is powered by Bremont’s caliber BC634 automatic jumping hour movement, developed in partnership with Sellita, which beats at 4Hz and has a 56-hour power reserve. The limited edition of 50 pieces comes on a blue leather strap with a folding clasp.
TAG Heuer debuts this night-ready take on its iconic square-cased Monaco chronograph to coincide with the 2025 Formula 1 Las Vegas Grand Prix. Inspired by the lights that illuminate the Strip and the electric energy of F1 night races like the Vegas Grand Prix, the watch features a black DLC titanium case and a skeletonized dial featuring a gradient color scheme that changes from bright purple at 12:00 to blue at 6, with further neon accents including the chronograph hands in turquoise. But like Vegas, this watch really comes alive at night, with a mix of green, blue and purple Super-LumiNova illuminating most elements of the dial, including a fully lumed date wheel.
The Official Timekeeper of F1 debuts a new version of the legendary Monaco, featuring engineering on par with the sport’s most advanced cars. The intricate case is formed from powdered metal using Selective Laser Melting, a computer-guided process similar to 3D printing, and finished with solid 2N yellow gold detailing on the dial and case. It is powered by a TAG Heuer caliber TH81-00 automatic movement, featuring titanium components, and beating at a high frequency of 5Hz with a 65-hour power reserve.
For the first time, Norqain has made use of a meteorite dial on one of its watches, and as it turns out, the Wild One’s carbon-composite Norteq case proves to be the perfect vessel for the other-worldly material. The watch also shows off Norqain’s ability to create Norteq in any color, with the case here colored burgundy for the first time. As with other Wild One 42mm models, this special-edition model is extremely shock-resistant, water-resistant to a depth of 200m and is powered by a Norqain Manufacture Cal. NN20/1 automatic movement with a 70-hour power reserve. It’s limited to 300 pieces this year (more are on the way in 2026), with a third of those reserved for North America.
For his first official watch collaboration, online watch expert-turned-retailer Teddy Baldassarre teamed up with Brew Watches to give the flagship Metric chronograph a beautiful dial revamp. The tonal blue dial has a flat 60-minute totalizer, a sunken small seconds dial, new sword-style hour and minute hands and an enlarged retro seconds hand. It runs on the same Seiko VK68 meca-quartz movement and features the same 36mm brushed steel cushion case with hidden lugs, as well as a tapered steel bracelet.
Featuring the brand’s signature big case, these watches bear all the hallmarks of a classic G-Shock. However, they also have some crucial upgrades. For instance, the case, along with housing a superior shock-resistant module, are also carbon fiber-reinforced for even more formidability. They also have some tweaks to the onboard features, granting them greater efficiency — the pedometer, for instance, takes approximately 40 percent less power to work. And they’re solar-powered, so you can pretty much just set and forget them.
Doxa utilizes hard-wearing ceramic for the case, bezel and crown for this rugged and modern take on the iconic Sub 300 diver as part of the brand’s experimental Beta collection. The matte-black, scratch-resistant material is paired with a stunning sunburst dial in cherry red, making for a striking and unexpected combination. The watch comes with both a black FKM rubber strap and a gray NATO and is limited to just 11 examples, available only at Ahmed Seddiqi boutiques.
Bremont presents a new version in the Terra Nova Turning Bezel Power Reserve, available exclusively in-person at the brand’s New York City boutique. It features the same green and black fumé dial that debuted on the bronze Terra Nova collection earlier this year, but with a steel case. It has a small seconds sub-dial at nine o’clock and a power reserve meter at six o’clock, and runs on a Bremont caliber BB556AH automatic movement with a 41-hour power reserve. It is a limited edition of 50 pieces.
Timex’s T80 is one of its most iconic watches, hearkening back to the ’80s — the heyday of digital timepieces. This collaborative take sees the brand team up with Maison Margiela’s MM6 division for an appropriately retro all-gold take on this quartz-powered beauty. The watch also comes with a standalone bracelet, inspired by the watch’s integrated strap, and it’s available in a ring watch version, for those who want something a bit more compact and on trend.
Certina adds its updated DS Concept Extreme Shock Resistance sytem, a ceramic bezel insert and a quick-release bracelet to its perfectly sized diver that was already the most impressive in its class.