23 New Watches You Missed from Seiko, Timex, Hamilton and More

When it was introduced in 2017, the Octo Finissimo was hailed as the thinnest automatic watch in the world. That record has been broken, but Bulgari has kept the Octo Finissimo fresh by inviting esteemed artists to use it as a canvas. Korean sculptor and painter Lee Ufan applied his contrast of natural and man-made beauty by creating a mesmerizing dial that emulates a reflective surface. It is juxtaposed against a titanium case and bracelet hand-scored with randomly placed overlapping lines.

Citizen upgrades its Tsuyosa integrated sports watch with a textured dial, Jubilee-style bracelet, gold-tone finishes and a new automatic movement boasting a premium finish and 60 hours of power.

Oris installed one of its most interesting in-house movements, caliber 113, in the newly redesigned Big Crown series. Along with the central time and small seconds, it is equipped with an uncommon business calendar complication. This includes the day and date in separate windows and a 52-week calendar track along the outer rim of the dial, indicated by an arrow-tipped hand. The other stand-out feature is the hand-wound movement’s 10-day power reserve, which is monitored by Oris’s patented non-linear power reserve meter at three o’clock.

At first glance, the latest MoonSwatch looks identical to the one released in early August. And for the most part it is, right down to the navy blue Bioceramic case, white opaline dial and our ol’ pal Snoopy, donning a space helmet. But for this one-off variant, Swatch added a popcorn motif to one of the moonphase discs — a nod to September’s full moon, also known as the Harvest or Corn Moon. The watch will only be available the day after the full moon — September 8, 2025 — at select Swatch stores.

Roughly one year after Swiss-based microbrand Furlan Marri rescued the retro “Disco Volante” (Italian for “Flying Saucer”) watch style from the dustbin of history, the brand has launched what is essentially a black-tie version of the model. The Disco Onyx Diamonds features a dial made of black onyx stone and adorned with baguette-cut lab-grown diamond indices — 0.12 carats’ worth. The round stainless steel case, with its unique integrated crown, measures 38mm across and is just 8.1mm thick thanks to the hand-wound Peseux Cal. 7001 manual-wind movement inside, which has received extensive custom hand-finishing by the brand. The watch includes both soft steel mesh and black leather straps and retails for CHF 3,500, which at launch equates to around $4,384. It’s limited to 100 pieces.

TAG Heuer debuts its revolutionary carbon fiber-based TH-Carbonspring hairspring in this carbon-drenched version of the Monaco Flyback Chronograph.

Unimatic and Massena Lab team up once again for the third and final installment of their “space watches” series. However, the Modello Quattro U4S-T-SPW takes the term literally, utilizing a genuine meteorite dial that gets its unique pattern after traveling through space for millions of years.

Doxa teased a slimmed-down Sub 750T with the limited edition Clive Cussler released in July 2025. Two months later, the regular production version is available in all eight of the legendary dive watch’s standard colors. The 45mm elliptical brushed steel case has shrunk from a 14mm to a 12mm thickness, making it noticeably easier on the wrist. The as-advertised 750m water resistance is paired with a Sellita caliber SW300 automatic movement, providing a 56-hour power reserve. It is available with Doxa’s signature beads-of-rice steel bracelet or a rubber dive strap matching each dial color.

Zenith collaborates with USM Modular Furniture on this 1960s dream watch, which not only features dial colors from USM’s Haller line but also marks the first time Zenith has combined its famous El Primero chronograph movement with its original Defy case, both of which first debuted in 1969. Notably, the watch also includes a locking mini USM Haller cabinet that can hold a dozen watches.

G-Shock’s 5600 model watch has been an icon for about as long as its been in production, with too many notable iterations to count. The latest, however, is a stand-out, even among its venerated siblings. The signature model of Lakers player Rui Hachimura, this take on the watch gets an eye-catching “Black Samurai” black-and-red motif that pairs beautifully with the watch’s exceptional toughness and capability.

Oris teamed up with British brand Bamford Watch Dept. to give the ProPilot Altimeter a retro-futuristic sci-fi makeover. The only watch with a mechanical altimeter now looks like a prop from Alien Earth with a 47mm matte black carbon fiber case and neon, lume-coated dial details. It runs on an in-house caliber 793 automatic movement with a 56-hour power reserve, and the altimeter is operated with a second, marked crown at four o’clock. It is a limited edition of 250 pieces.

Singer Reimagined, the luxury watch offshoot of famed Porsche modifier Singer Vehicle Design, is known for its advanced chronograph watches. This makes sense, given the complication’s long, entangled history with motorsports. Now, the brand has launched its first time-only watch — but it’s anything but simple. Described as a “Solotempo” watch, the Cabellero features a plain lacquered dial and three three-hand layout, with an applied Singer logo at 12:00 appearing as the only text. Four exposed jewels on the dial hint at something more intriguing, which is fully exposed in the stunning Cal. ST5000 when you turn the watch over. Driven by a whopping four main barrels, the movement is fine-tuned to deliver consistent chronometric power across six full days. Singer calls it horological horsepower; I just call it beautiful engineering.

Seiko’s new Presage Classic collection gets a classy and ethical upgrade with the brand’s first-ever use of upcycled leather for a watch strap. The oxblood leather strap is sourced from trimmings of dress shoe manufacturing and is complete with a steel folding clasp. This is also the first Presage Classic reference to feature a coin-edge bezel. The dial texture is inspired by Edo silk dyed in the creamy beige hue of Shiracha, a traditional Japanese dye. It runs on Seiko’s caliber 6R55 automatic movement with a 72-hour power reserve.

Dennison follows up its blockbuster ALD collection with a sequel that’s twice as nice. The ALD Dual Time features two clock faces on its TV-shaped stone dial, with your choice of two different stones paired side by side or a monochrome look with a single stone encasing a similarly colored sunray dial.

Sinn launches an elegant new version of its iconic 104 pilot’s watch with the Classic 12, which introduces a 12-hour ceramic bezel, rhodium-plated hands and applied indices, and a small-seconds subdial to the fan-favorite tool watch.

Hamilton updated its revived WWII-era US Army pilot’s watch with a smaller case, automatic movement and two new color schemes. The 38mm brushed steel case retains the same shape and coin-edge bidirectional countdown bezel as the original 43mm version released in 2021. Swapping out the hand-wound movement for Hamilton’s in-house mod of the Swatch Group Powermatic 80 automatic movement, packing an 80-hour power reserve, resulted in a three-hand dial replacing the small-seconds. The dial is now a creamy off-white color with a rough matte texture, and the previously brushed cathedral hands are now polished. It is available with a bezel insert, topped by sapphire glass, and a matching leather pin-buckle strap in green or burgundy.

Did the “Watchmaker’s Watchmaker” make the ultimate dress watch? This addition to JLC’s Master Ultra Thin line certainly makes a strong case. First, we have the Calibre 978 movement, which features a delicate tourbillon weighing less than 5 grams and comprising 77 parts, including a titanium cage and a pink gold bridge. Then there’s the 40mm case, which is elegantly sculpted from 18k pink gold. Most impressive of all is the dial, as it combines two artisinal watchmaking traditions: hand guilloché and grand feu enamel. The guilloché pattern consists of 180 ‘sun rays,’ all applied using a hand-operated rose engine lathe, which is followed up with a treatment of five layers of anthracite enamel by a master enameler. Even the date subdial receives its own separate hand-guilloché pattern. The watch is limited to 77 pieces, and the price is available upon request.

Czapek’s playful spin on its split-seconds chronograph sports watch features a three-dimensional titanium robot head on the dial whose eyes change color with the chronograph functions. Blue eyes mean the chronograph has been reset, yellow means it’s running and red means it’s stopped.

Hamilton’s automatic pilot’s chronograph, originally designed for the RAF in the 1970s as the 6BB “Fab Four,” has a glimmering blue dial with radial sunburst brushing. First reproduced with its original matte black dial in 2022, this colorful revamp is better suited for civilian use. It has a 40mm stainless steel asymmetrical case with a lug-to-lug crown guard, housing an in-house caliber H-51-Si hand-wound movement with a 60-hour power reserve. It is available on a brown leather pin-buckle strap and a steel mesh bracelet with a folding clasp.

Timex’s legendary Expedition series is among the best affordable field watches ever made. This version continues that trend, albeit with some extremely convenient upgrades. The big change is that it now has a solar-powered quartz movement that boasts a four-month battery, which means it’ll charge whenever you’re outside and the sun’s out. It also available in three colorways — black, green and blue — with matching fabric straps.

Tornek-Rayville has reimagined and modernized the SOG Seikos that were issued to members of the classified U.S. special ops unit MACV-SOG during the Vietnam War. The new version is still Seiko-powered but is more robust and capable than ever with a sapphire crystal, 100m of water resistance and an upgraded movement.

Timex introduces the first quartz movement to the 34mm Marlin collection. The compact dress watch revives a dial introduced in 2020, but the California dial is gone, using only Arabic numerals. It comes in the silver and white dial with black embossed croc strap combination used on the first modern Marlin reference, released by Todd Snyder in 2017. A green dial with gold-tone case, hands and indices on a brown embossed leather strap is also available.

Moser is known for its mastery of smoked dials, with one of the brand’s most impressive — and undoubtedly its cleverest — being the “Smoked Salmon” dial that debuted on the Streamliner Center Seconds sports watch in 2023. Instead of a traditional pink “salmon” dial, Moser’s version leans into the “smoked” aspect with copper and brown gradient hues and a vertical griffé finish that recalls the cedar planks used to smoke the delectable fish. For the first time, the dial is seen outside of the Streamliner line, making its way to Moser’s most classic dress watch line, the Endeavour, where it’s able to show off with minimal interference thanks to the ultra-sparse layout of the brand’s trademark perpetual calendar, which features a date window at 3:00 and a tiny hand at center that indicates the month using the indices.