TAG Heuer’s Latest Take on Its Best Chronograph Looks Ready for the Beach

Should we call this one the “Sandy Panda?”

Silver TAG Heuer Carrera chronograph watch with beige dial and matching beige leather strap on blue background.TAG Heuer

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One of the watches that got me into watches is the TAG Heuer Carrera, specifically Jack Heuer’s original designs from the 1960s, like the 2447 and the Carrera 12 collection.

Try as they might, I never thought the modern LVMH-owned TAG Heuer would ever top that first generation. But then the Carrera Chronograph Glassbox was introduced in 2023.

TAG Heuer Carrera chronograph watch with beige textured dial, black subdials, and perforated beige leather strap.
The Carrera Chronograph Glassbox is the modern evolution of the 1963 reference 2447.
TAG Heuer

Jack Heuer’s original 1963 design is clearly represented in the Carrera Chronograph Glassbox beneath a layer of intricate detailing that competes in the modern luxury watch market. It has also proven to be just as versatile as its forebear, serving as a template for a robust collection that his grown exponentially over the past three years.

The Carrera Chronograph Glassbox has spawned dozens of collaborations, revived beloved relics and donned a rainbow of colors. But the newest addition to the Carrera Chronograph family is simultaneously novel and reminiscent of the racing watch’s early days.

Close-up of a TAG Heuer Carrera watch with a beige dial, black subdials, stainless steel case, and light beige leather strap.
The modern Carrera Chronograph maintains the faceted lugs and pump-style pushers of the original.
TAG Heuer

This limited edition Carrera Chronograph Glassbox features a sandy-colored dial with black sunken subdials and a black tachymeter track. The light, soft color has a similar look to the silver dials that dominated the 1690s, but with a hue rarely seen on TAG Heuer watches.

The approximation is so effective because the Carrera Chronograph Glassbox possesses long, faceted lugs and pump-style pushers that aren’t far off from Jack Heuer’s design. The main difference is that the modern iteration is 39mm, while the original was 36mm.

Two or three?

Another endearing feature of the Carrera Chronograph Glassbox is the subdial arrangement. References from the 1960s either had two or three sunken subdials with chamfered rims and snailed bottoms.

Close-up of a TAG Heuer Carrera watch with a beige dial, black subdials, silver markers, and a beige leather strap.
The Carrera Chronograph Glassbox looks like a bicompax, but features a third subdial with only a hand and dash track printed onto the dial.
TAG Heuer

The modern iteration has the appearance of a bicompax, with the 30-minute and 12-hour totalizers in snailed, inset subdials, but you still have a small seconds at 6:00 with an isolated hand indicating a dash track printed directly onto the dial plate.

In this case, the two black subdials against the sandy-colored background also satisfy the ever-popular “panda” motif. Heuer pioneered this look back in 1964.

So much power

This limited-edition Carrera Chronograph Glassbox runs on the collection’s standard TAG Heuer Caliber TH20-00 automatic movement. The brand has come a long way since its first automatic chronograph movement, the Caliber 11, introduced in 1969.

Close-up of the back of a TAG Heuer Carrera watch showing the intricate silver mechanical movement with visible gears and the engraved text "LIMITED EDITION," "TAG HEUER," and "THIRTY-THREE (33) JEWELS.
The Carrera Chronograph Glassbox runs on a Caliber TH20-00 automatic movement.
TAG Heuer

The 33-jewel movement beats at 4Hz and provides an impressive 80-hour power reserve. A skeletonized rotor inspired by the brand’s shield logo and Geneva stripe bridge are visible through a sapphire crystal caseback.

Availability and pricing

Now, for the bad news.

Not only is this stunning iteration of TAG Heuer’s flagship watch a limited edition, but it’s also exclusive to the European market. That’s a tough break for American collectors, because the resale on this beauty will likely go well above the sticker price of €7,900 (~$9,115).

For anyone living stateside, happy hunting.

Silver TAG Heuer Carrera chronograph watch with beige perforated leather strap and beige dial with black subdials.TAG Heuer

TAG Heuer Carrera Chronograph Glassbox Europe Limited Edition

Specs

Case Size 39mm
Movement TAG Heuer Caliber TH20-00 automatic
Water Resistance 100m

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