BMW Finally Unveiled Its Most Anticipated Enthusiast Car of the Decade

The Bavarian automaker’s next M3 takes shape. Plus, WESN treats an EDC standout to a stealthy look, NoBull drops a new versatile gym trainer and more.

Front view of a red modern BMW with illuminated headlights next to a red classic BMW E30 M3 in a dark studio.BMW

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Red BMW sports car with black roof and yellow-accented headlights on dark floor and gradient red-blue background.BMW

2026 BMW M3 Concept Neue Klasse

BMW just revealed its first major look at its most important enthusiast car of the year, the all-new next-gen M3. It’s called the M3 Neue Klasse, which as one can tell from the name, aligns with the Bavarian automaker’s next-gen vehicle strategy. The M3 Neue Klasse arrives to quell immense anticipation as BMW executes its biggest vehicle lineup overhaul in almost 30 years. But the culmination of these efforts are finally taking shape with the brand’s most iconic performance car. As expected, the M3 Neue Klasse takes design inspiration from some of the strategy’s concept vehicles. However, while BMW didn’t disclose any technical specs, the Munich-based automaker is still preparing two versions of the next-gen M3, an internal combustion-powered model and an all-electric variant. Still, this gives us the best glimpse into the M3’s future yet.
Black folding knife with a matte finish handle on a dark surface next to a torn paper with a sketch.WESN

WESN The Henry Blacked-Out Titanium

One of WESN’s best EDC knives gets even arguably better with a fresh treatment. While the look is new, courtesy of a black 2.35-inch Sandvik 12c27 steel blade matched perfectly to blacked-out titanium handle scales, The Henry’s tech is charmingly old school. It opens with a nail nick and the mechanism is a simple non-looking slip-joint. It weighs just 1. 6 ounces, surely helped by the fact there is nary a pocket clip in sight.
Person wearing orange and silver headphones with a black knit beanie and green jacket.We Are Rewind

We Are Rewind EQ-002 (Freddie)

We Are Rewind is best known for its new-age portable cassette tape players that ooze 80s style. Now, the company has released a pair of wireless headphones with matching vintage vibes. The EQ-002 (or Freddie) headphones are lightweight and comfortable, and each pair comes with three sets of interchangeable ear cushions: orange, yellow and black. The headphones have a 14-hour battery life when listening over Bluetooth, and they also include a 2.5mm-to-3.5mm jack cable for wired listening.
Short-sleeve button-up shirt with colorful abstract shapes and patterns worn by a person sitting on a woven chair.Faherty

Faherty x Quiksilver Short-Sleeve Camp Shirt

Faherty, a brand born of New Jersey’s coastal and surf culture, raided Quiksilver’s archives for a capsule inspired by the Australian brand’s golden days of the 1980s and 1990s. The centerpiece is the short-sleeve camp shirt in Sunshine Coast Tile. Matching board shorts are available, and the collection is filled out with a few t-shirts, board shorts, a coach’s jacket and a full-zip sweatshirt.
White athletic shoes with lime green soles worn by a person holding black hex dumbbells.No Bull

No Bull Outwork Flex

No Bull’s fan-favorite Outwork lineup lends its award-winning stability and durability to a new, more versatile, dynamic and comfortable sneaker in the Outwork Flex. The upper is incredibly flexible and breathable, courtesy of its mesh construction, and it gets reinforcements where you need them most. It also gets a harness lacing system and “stability-tuned” EVA midsole to help secure and stabilize your foot. And the wraparound outsole is similarly flexible and durable, while remaining stable and grippy.
Matte black race car with aerodynamic design and large rear wing under orange lighting.Genesis

Genesis Magma GT3 Concept

The Genesis Magma GT3 Concept debuted at Le Mans, and it outlines a potential future direction for the Magma Racing program as it looks to expand beyond WEC Hypercar competition. As an independent design study, the car imagines the Magma GT reworked to meet GT3 regulations, donning parts that are as eye-catching as they are performance-optimized. Beyond widened tracks and a prominent front splitter, you’ll find enlarged ducts, door-mounted fins and a massive rear wing. Only time will tell whether Genesis will get into GT3, but the Magma makes for a strong statement of intent.
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