Nike’s Air Max 95 Goes Denim Once Again, and This Time, They’ll Be Easier to Get

The gradient blue sneakers are an adequate consolation for the uber-hot Levi’s collab from last year.

Close-up of a navy blue Nike sneaker with visible stitching and a black textured sole.Nike

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Last year, Nike dropped a highly-coveted collaboration with Levi’s that included a trio of denim-covered Air Max 95s: all-black, white/ecru and the classic blue Obsidian. To say these sneakers were hot would be an understatement. 

Nike Air Max 95 Obsidian collaboration with Levi's.
Last year’s Levi’s collab nearly broke the internet, in part thanks to these indigo denim Air Max 95s, which sold out very quickly.
Nike

While the black and white options were available via a drawing on Nike’s SNKRS app, the coveted Obsidian was a Levi’s exclusive. Those eyeing the sneakers for weeks ahead of launch were champing at the bit to get a pair. Nevertheless, all three colorways sold out very quickly and, unfortunately, more people were left empty handed than not.

Now, Nike may have a fairly adequate consolation prize for those who missed out on the Obsidian AM95s.

Pair of Nike Air Max 95 sneakers in shades of blue with black soles and visible air cushioning.
Nike has now dropped another pair of denim-textured AM95s (sans Levi’s), and it likely won’t be nearly as difficult to nab.
Nike

Jeans to an end

The new colorway features several shades of blue, unlike last year’s mostly-indigo scheme. This time around, there’s no connection to Levi’s, which might downplay the hype, but that’s also a good thing for those with slow fingers or even-slower internet connections.

Pair of gray and navy Nike Air Max sneakers viewed from above on a light gray background.
Admittedly, the new gradient denim colorway isn’t as eyebrow-raising as last year’s silhouette, but it’s nevertheless worthy of your sneaker collection.
Nike

We’re not going to pretend this is just as good as the Obsidian but there’s enough newness to warrant a cop, even if you already have last year’s model. Despite the multiple shades of blue, the silhouette is arguably less aggressive than the Obsidian. There’s no denim texturing on the toe cap (it’s suede instead) and the denim itself is much milder with washed hues.

Close-up of a light blue and navy Nike Air Max sneaker with mesh and fabric upper and navy laces.
Instead of a single shade of indigo, the new pair sports a gradient design with four different shades of blue, including suede at the bottom and mesh at the top.
Nike

Shades of blue

Three shades of denim live on the uppers this time around, with a gradient transition from light up top to dark toward the midsole. A fourth layer at the bottom is the darkest of them all, but in a suede material instead of denim.

Pair of navy and gray Nike Air sneakers shown from the back with visible air cushioning in black soles.
These shoes are built on the period-correct Big Bubble design featured on the original Air Max 95s.
Nike

Light blue mesh gets used around the tongue and laces, while the laces themselves color block with a dark blue. Nike also swaps the dark blue sole with black for this version, although it still sticks with the accurate Big Bubble design for the Air unit at the heel.

Availability and pricing

The Air Max 95 Big Bubble “Gradient Denim” has already arrived at some of Nike’s overseas sites. However, US availability won’t come for a few more weeks. Pricing is expected to be $200.

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