Hoka’s Classic Retro Runner Gets an Earthy, Japanese-Inspired Update

Hoka taps the Tokyo retailer to outfit the max-cushioned trainer in a pair of minimalist colorways reminiscent of Japanese Zen gardens.

Close-up of a brown and black camo-patterned sneaker heel with textured sole and pull tab against a green background.

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By Jack Seemer

Published 2 hours ago

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Hoka has never been particularly shy about color, often opting for vibrant hues that underscore its maximalist approach to running shoes.

So you’d be forgiven for not immediately clocking the brand’s latest release as an old-school classic.

Dark brown and black camo-patterned running shoe with thick sole and mesh upper. — The Bondi 7 Beams takes Hoka’s high-contrast approach to colorways and juxtaposes the max-cushioned trainer with a minimalist makeover.

The upcoming Bondi 7 Beams revisits an older generation of the brand’s go-to max-cushioned trainer, reimagining it through Beams’s minimalist lens.

Here, that means two new colorways “reminiscent of carefully composed rock gardens and weathered temple timbers,” the brands say.

Beige and white camo-patterned athletic shoe with thick sole and mesh upper. — The release is divided into two variants, including “Turtledove” (pictured).

Pair of camo-patterned running shoes with brown laces and orange insoles, viewed from above. — The camo patterns blends the technical details, such as TPU overlays and reflective laces, into one cohesive package.

In practical terms, the release is divided into two variants — one white, the other brown — each outfitted in a subtle camo patterns designed to channel the “visual harmony of Japanese Zen gardens,” Hoka and Beams add.

Notably, the effect carries over from the upper to the midsole, blending technical attributes like the shoe’s TPU overlays and reflective laces into one harmonious package.

Beige and cream athletic shoe with textured sole and pull tab at heel. — The camo pattern extends from the upper to the midsole.

Pair of beige and white sneakers with camo-patterned soles viewed from the back. — Though minimalist in design, the shoe still features Hoka’s signature platform of thick foam.

Availability and pricing

Already available in Japan, where Beams is based, the Bondi 7 Beams goes on sale globally August 14. On Hoka’s official website, the presale page lists a price of $170.

Dark brown and black camo-patterned Hoka running shoe with thick sole and mesh upper.

Hoka Bondi 7 Beams

$170 at Hoka

About the Author:

Jack Seemer is the executive editor at Gear Patrol, with over a decade of experience in product journalism. He currently reports on a wide range of topics, including footwear, watches, EDC, cookware and more.

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