Hoka

Gray and yellow Hoka Rincon 5 running shoe with white sole on a yellow background.

Hoka’s Affordable Fan-Favorite Staple Just Got Overhauled for Summer Miles

By Ben Bowers

Close-up of a bright red athletic shoe heel with textured sole and fabric loop against a yellow background.

Hoka’s Premier Trail Runner Gets a Blazing Hot, Monochromatic New Look

Thanks to a top-to-bottom zesty new color treatment, Hoka's most popular and iconic off-road shoe has never looked faster.

Close-up of the heel and sole of a beige and blue Hoka sneaker with a textured tan outsole.

Hoka’s Go-Anywhere Sneaker Gets an Earthy, Trail-Ready Update

The hybrid shoe, which looks like a trail runner but walks like an daily driver, appears more adventure-ready than ever.

Hoka Finally Made the “Pro” Running Shoe I’ve Waited Years for It to Release

The brand's most important model finally steps into the modern age with the help of new-age foam and an aggressive rocker.

Close-up of a white HOKA sneaker with a green sole and orange-yellow gradient detail on the side.

Hoka’s New Affordable Trail Shoe Goes Big on the Brand’s Signature Ingredient

More cushion, better value.

Jun 1, 2026

Hoka Revises Its Flagship Shoe. But Is It What Today’s Runners Actually Want?

For better or worse, the Hoka Clifton 11 arrives with minimal updates from previous generations, promising consistency over innovation.

May 27, 2026

Black Hoka running shoe with white thick sole and black tread on blue background.

Hoka Is Quietly Selling Its Versatile Workhorse Runner Well Below Retail

The brand's textbook daily trainer is light, nimble, comfortable and, thanks to this rare sale, extra affordable.