Four years on from the groundbreaking first generation in 2022, the MoonSwatch had arguably grown stale.
That is, until the Swatch x Omega collab got a shot in the arm last month with the Mission to the Moon 1969. That watch wasn’t just one of the most attractive MoonSwatches ever, but it was also one of the most creative and easily the best value: the real gold in the watch is worth almost double its retail price.
I was hoping the 1969 marked a turning point for the MoonSwatch and that we’d continue to see exciting, inventive new releases in the series.
But the new MoonSwatch Mission to the Sun Solar Eclipse out today shows that Swatch is back to its disappointing old tricks.
Total eclipse of the Swatch

There is a solar eclipse happening today, August 12, which is the reason for the new MoonSwatch. Now, you’d think an eclipse would be a great excuse for Swatch to flex its creative muscles, but that’s not what we have here.




