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Yeti Quietly Brought Back One of Its Best Colors — For Good This Time

King Crab joins black, blue, gray and white as part of the brand’s core lineup.

Orange YETI cooler with a black latch on the front against a gradient blue background.Yeti
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By Jack Seemer

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Yeti may take pride in designing simple products. But the catalog as a whole is anything but.

Gone are the days when customers only had to choose between a white, tan or charcoal cooler. The brand now sells an endless array gear in myriad shades of blue, green and even camo.

If you ask many diehard fans, however, the best of the bunch was one called “King Crab Orange” — a bold released inspired by its namesake crustaceans and the men and women who catch them.

A person wearing an orange raincoat, green gloves, and a hooded cap is handling a large metal crab trap filled with numerous crabs on the deck of a boat. There is a bright orange YETI cooler in the background, and the boat's railing and blue water are visible. The deck appears wet.
“King Crab Orange” debuted in 2021 and quickly won over Yeti Nation.
Yeti

Like other seasonal launches, including “Firefly Yellow” and “Ultramarine Violet,” the vibrant colorway was never meant to last forever.

“King Crab Orange” came out in 2021, with stock slowly dwindling until the brand ran a promotional deal in 2024 to clear all remaining inventory.

It turns out that may have just been a blip.

“King Crab Orange” is back, and it looks like it might be here to stay.

A person wearing a gray quilted jacket, black bib overalls and orange pants is holding a bright yellow YETI cooler with black latches. The background is blurred, showing an outdoor setting near water.
“King Crab Orange” is back as one of Yeti’s evergreen, always-in-stock colorways.
Yeti

Orange to the core

The familiar hue has quietly resurfaced on Yeti’s official website, now listed on select product pages as a so-called “Core Color” — the designation Yeti uses for year-round staples like white, tan and “Rescue Red.”

Bright orange YETI cooler with black latches and a black handle, placed on a brown textured mat with a fishing net in the background. The cooler has water droplets on its surface.
In the US, only the LoadOut GoBox (pictured) and five-gallon bucket list “King Crab Orange” as a core colorway.
Yeti

That said, the comeback is indeed accompanied by a caveat …

In the US, the items are currently limited to the five-gallon LoadOut Bucket, as well as the small, medium and large GoBox.

Orange YETI cooler with a black handle and latch on a gradient blue background.
The LoadOut GoBox comes in three sizes.
Yeti
fisherman dumping water on a bed of crabs using an orange bucket
The five-gallon bucket has myriad uses — on or off a boat.
Yeti

However, the European website extends “King Crab Orange” to Yeti’s sprawling collection of Rambler drinkware and even the classic Tundra cooler. What’s more, the overseas division even posted about its return on Instagram.

Limited availability

Whether or not Yeti will relaunch “King Crab Orange” across its entire US portfolio remains to be seen, and there’s certainly precedent for the unlikely outcome it doesn’t make the trip over.

Close-up of the top portion of an orange YETI insulated bottle with a black, wide, sturdy handle lid featuring the embossed YETI logo. The bottle has a stainless steel rim visible below the lid.
Currently, orange Ramblers are only available on Yeti’s European website.
Yeti

Charcoal-colored Rambler bottles, for example, are currently a European exclusive, having been removed from the US website sometime in the past year.

Either way, the reissue of “King Crab Orange” in any capacity will be welcome news to Yeti’s global fanbase, some of which consider it the greatest ever from the brand.

An informal poll posted on Reddit last year saw it beat out other crowd-favorites like “Big Wave Blue” and “Key Lime Green” across hundreds of votes.

Orange YETI bucket with a black handle attached to the side, featuring a black and white YETI logo on the front.Yeti

Yeti LoadOut 5-Gallon Bucket ‘King Crab Orange’

About the Author:

Jack Seemer is the executive editor at Gear Patrol, with over a decade of experience in product journalism. He currently reports on a wide range of topics, including footwear, watches, EDC, cookware and more.

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