The Best New Seiko Watches of 2025 (So Far)

Seiko teamed up with Bamford Watch Department for this wild, retro-futuristic take on the popular Seiko 5 Sports SKX Series. The watch features a translucent blue dial, details borrowed from vintage 1960s and ’80s Seiko divers, and neon accents throughout that glow under a blacklight.

Seiko’s third version of the Prospex 1968 Heritage Diver’s GMT, part of the 60th anniversary of the brand’s first dive watch, blows away the first two with a black and gilt color scheme. It features a glossy black dial with gold-tone applied hour marker frames and hands, save for the steel GMT hand. The theme continues on the bezel with a shiny black ceramic bezel insert and gold-tone on the knurled grip. It is powered by the new generation of Seiko’s mid-tier GMT, the caliber 6R54 automatic, with a 72-hour power reserve. The catch is that this 500-piece limited edition is only available in person at Seiko’s Bond Street Boutique in London, England.

Seiko goes digital by bringing back this quirky collectors’ favorite from the 1980s. Known as the “Astronaut” due to its one-time popularity with space explorers, the watch has a unique feature where you change modes by rotating the bezel rather than pressing a button.

Seiko updates its classic Alpinist line of outdoor watches with new dials, classic Alpinist branding, a thinner case and a new automatic movement with a full three-day power reserve.

Grand Seiko expands upon its entry-level automatic GMT, the legendary SBGM221, with this snowy-inspired update. It features the same case, movement, and dial layout as the icon but adds a new geometric spiral-patterned textured dial in snow-white.

Grand Seiko’s “Skyflake,” a blue-tinted spinoff of the iconic “Snowflake” dial, is now available in a more affordable quartz reference featuring a 37mm Hi-Intensity Titanium case. It is powered by an in-house caliber 9F62 quartz movement, featuring instant date change and an accuracy of ±10 seconds per year. The accompanying three-link bracelet is made of High-Intensity Titanium with a three-fold clasp.

Seiko’s vintage-inspired, limited-edition spin on its popular Speedtimer chronograph is an excellent daily driver thanks to its striking retro looks, solar-powered quartz movement, 39mm case size and 100m of water resistance. The only downside? It’s only available in Europe.

Grand Seiko expands its birch-inspired dial offerings with the “Moonlit Birch,” a midnight-blue rendition of the stunning textured dial. Like the popular White Birch, the watch’s design is based on GS’s newer Evolution 9 style, but unlike the White Birch, its case is made of stainless steel and clocks in at a more compact 38.6mm.

Seiko shrinks down its modern SNXS to a tiny 32mm but keeps the styling and specs intact while updating the bracelet to be a touch flashier and more comfortable.

Grand Seiko presents the most elevated look yet for its Evolution 9 case, housing the game-changing caliber 9RB2 Spring Drive U.F.A. movement, boasting a measured accuracy of +/-20 seconds per year and a 72-hour power reserve. The new dial texture is a tonal purple, inspired by the “ethereal beauty of a front-covered violet dawn,” with a carved cross-hash pattern resembling a basket weave. Grand Seiko’s Ever-Brilliant Steel 37mm case and matching three-link bracelet are finished with the signature Zaratsu polish. This limited edition of 1,300 pieces will be available in November 2025.

Seiko brings “Japan Blue,” a distinct hue popularized as lucky during the Edo period, back for the elevated, all-purpose Presage Classic. The dial has a course matte dial texture with a sunburst fade, marked with applied baton hour markers and a date window at three o’clock. The 40mm steel case with smooth elliptical lines houses an in-house caliber 6R55 automatic movement with a 72-hour power reserve. It comes on a steel seven-link bracelet with a folding clasp.

Seiko adds to its fan-favorite Cocktail Time collection of dress watches once again with “The Conte,” an Australasian exclusive full of warm hues that takes inspiration from the Negroni cocktail.

Seiko’s modernized SNXS everyday watch gets dressed up by preppy clothier J.Press with this tuxedo-dialed revamp.

As part of its partnership with the Cairns Turtle Rehabilitation Centre, an Australian program that rescues and rehabilitates sea turtles, Seiko designed a Prospex “Turtle” inspired by the islands along the Great Barrier Reef, where the program operates. It features a wavy-textured dial with a sunburst gradient transitioning from turquoise to dark blue, topped by a seafoam green minutes hand. A gold-tone bezel frame mimics the shimmering sun and features a blue ceramic insert with a seafoam green 20-minute segment. It comes on a three-link steel bracelet, and an additional blue rubber pin-buckle strap is included. This release is exclusive to the Australian and New Zealand markets only.

Grand Seiko outfits this High-Beat everyday stunner with its proprietary alloy called Ever-Brilliant Steel. It is more scratch-resistant than standard steel and holds a shine for longer. The watch runs on the in-house 9S85 high-beat automatic movement.

This deep-cut historical ode has a dial modeled after Seiko’s first pocket watch, released in 1895, set on a modern enamel dial.

The SLGH027 offers an updated take on Grand Seiko’s classic Mt. Iwate dial pattern, giving a top-down aerial view of the majestic peak. In addition to the stunning dial, the limited SLGH027 also offers a case and bracelet made of Ever Brilliant Steel and a Cal. 9SA5 hi-beat automatic movement.

Credor’s 2024 limited reissue of the Locomotive, designed by watch guru Gérald Genta, is getting a regular production upgrade with a shiny new dial. The titanium case and bracelet, exclusive Seiko movement and hype-inducing design remain the same. Where this watch really shines, literally, is the green mosaic dial.

The SBGH368 marks the first time that Grand Seiko has made one of its most storied case designs, the 62GS, in 18-karat rose gold with an automatic movement. It is also only the second time it has come in a 38-millimeter size. This full-production model runs on Grand Seiko’s in-house 9S85 hi-beat movement and comes with a brown crocodile leather three-fold clasp band.

The Prospex GMT SPB493J is a limited-edition Alpinist with a color scheme that pays homage to some of its most beloved predecessors. The black dial is textured to resemble the wings of a horbill bird. It runs on a Seiko 6R54 movement with a GMT complication and comes with an additional black leather three-fold clasp strap. Landing this ticker will be a challenge as it is limited to 500 units and being sold exclusively in Seiko’s Asian market.

Seiko teamed up with legendary American hot rod parts manufacturer Mooneyes for a 5 Sports reference that celebrates both brands’ history in auto racing. Mooneyes was founded in the 1950s and is among the most respected names in American and Japanese hot rod culture. The very first Seiko 5 Sports collection, in 1968, featured references designed for auto racing. This is a limited edition of 1,500 units and will be available in March.

Seiko revived a King Seiko collection from the 1970s with a new, era-specific case and dial. The original Vanac collection featured a wide range of unusual geometric cases, domed crystals and ornately colored dials. This revival consists of a single, brand-new case and dial design that is loyal to the original but utilizes Seiko’s modern advancements in refining and polishing. The dial comes in three colors, each representing the Tokyo skyline during different hours of the day. White for dawn, purple for twilight and blue for midnight. The Vanac collection runs on Seiko’s brand new caliber 8L45 automatic movement, equipped with a 72-hour power reserve and an accuracy of +10 to -5 seconds per day. It will be available from Seiko and authorized dealers in July 2025.

Seiko is celebrating 60 years of producing some of the best dive watches of all time by giving its most extreme diver a celebratory makeover. The Marinemaster already boasted a 600m diver rating and now comes with Seiko’s new caliber 8L45 automatic movement with a 72-hour power reserve. This limited-edition reference SLA081J1 has a decorative shinkai dial inspired by the deep ocean and is limited to only 600 units.

Seiko’s GPS-linked, solar-powered, multiple-complication Astron chronograph now has a titanium case and integrated bracelet. The titanium bezel has a sapphire crystal insert that creates depth and shine. It comes in steel with a blue dial, all black with silver chronograph dials and brushed steel with a gray dial and black bezel.

An exclusive reimagining of the iconic “Monster” diver courtesy of Japanese fashion brand Beams, this take on the Seiko Prospex SKX781 sees the chunky watch transformed into a silver-and-gold masterpiece. Much of what made the watch both divisive and beloved — like its chunky case and reliable automatic movement — remain, keeping the swaps purely in the realm of aesthetics. Still, the sunken treasure-worthy pallete swap is sure to have fans clamoring for this release.

The second iteration of Grand Seiko’s Evolution 9 Tentagraph comes with a snowy blue dial inspired by Japan’s Mt. Iwate in winter. It runs on the caliber 9SC5 Hi-Beat mechanical chronograph movement with a 72-hour power reserve, the best of any mechanical chronograph. The case and bracelet are made of Grand Seiko’s proprietary High-Intensity Titanium.

Few brands exude quiet luxury like Grand Seiko, where Zaratsu polishing and subtly textured dials give its watches an understated elegance. That makes the new Tokyo Lion Tentagraph SLGC009 even more notable. Powered by Grand Seiko’s 9SC5 caliber, the watch distinguishes itself with its angular case (first seen on the SBGA403 from 2019) and unique dial pattern and color — a trio of inspired by the mane of a lion.

The first model to house a Spring Drive UFA movement, Grand Seiko’s most accurate automatic watch boasts an accuracy of +/-20 seconds per year — along with the brand’s first ever bracelet with an on-the-fly micro-adjust clasp.

Seiko updated the Presage Style 60s line with three new dial colors, including the Ice Green pictured here. For the third time since launching in 2021, the date window has moved, landing at 6 o’clock. It still runs on Seiko’s workhorse caliber 4R35 automatic movement, and two of the references, including the Ice Green, use the new Prospex five-link steel bracelet.

A reinterpretation of Seiko’s SPB509, the Seiko Prospex 1968 Heritage Diver’s GMT 60th Anniversary differs in a few distinct ways. For instance, it has a silver-white dial and red markings on its hands. It’s also a permanent addition to the brand’s catalog, as opposed to a limited edition. However, it still retains its silver case and band, blue ceramic dial and exceptional automatic movement.

Since going global in 2016, Seiko’s Presage collection has produced a steady stream of excellent, affordable automatic dress watches. The mid-tier Classics Series, priced just below the $1,000 mark, is introducing three 36mm references in June, accented with “Edo Silk” dials. Powered by the in-house 6R51 automatic movement, the date window found throughout most of the collection is gone.

Hot on the heels of its “Edo Silk” dial watches, Seiko’s Presage line gets another absolutely drop-dead gorgeous addition to its catalog. This one features a dial crafted from unglazed Arita porcelain, a material that was created in the 17th century and holds the honor of being Japan’s first porcelain. It also boasts a super-hard-coated stainless steel case, an understated leather strap and a reliable automatic movement.

Modeled after Seiko’s original professional grade dive watch, the 62MAS, the SPB501 has become the quintessential aquatic Seiko. Now, its chops have been certified by the Professional Association of Diving Instructors as part of Seiko’s ongoing Prospex PADI collection. The limited edition reference comes in a unique shade of green with an ocean-inspired dial texture.

The new SRPL91K and SRPL93K (black dial) are aesthetically direct copies of a dive watch from the first generation of Seiko 5 Sports, introduced in 1968. It gained notoriety on the wrist of Gene Krantz, NASA flight director for the Mercury, Gemini and Apollo programs. It runs on the in-house caliber 4R36 automatic movement and has a 100m water resistance.

In 2024, Seiko redesigned its affordable mid-range dive watch, affectionately dubbed the “Samurai” for its angular case and sword-like hands. A year later, it is making its first appearance in the PADI collection of professionally certified dive watches with a limited edition green dial and bezel. It runs on Seiko’s caliber 4R35 automatic movement and has 200m water resistance.

What better way to celebrate the 50th anniversary of Jaws than with a dive watch? This limited edition Seiko Prospex “Turtle” has a dial inspired by the movie’s theatrical poster, and the case back features an etching of The Orca, Quint’s boat used to hunt the man-eating shark. It is limited to 5,000 pieces worldwide and set to release in late July 2025.

Seiko has been the official timekeeper of the World Athletics Championships since 1987. To celebrate the games returning to Tokyo in 2025, the Japanese watchmaker created a special edition version of the Prospex Speedtimer solar quartz chronograph. The icy violet dial is called “Edo Purple,” after Tokyo’s historical name, and matches the official color of this year’s games. The case back features the World Athletics Championship logo and each watch’s number in the 6,000-piece limited edition run. It will be available in August 2025.

It’s been 60 years since Seiko released its first proper dive watch, the 62MAS. To celebrate, Seiko is releasing a series of watches, but the only one based on the 62MAS itself is this special entry in the SPB line. It sports a new dial texture that, despite being extremely thin, creates the illusion of intense depth in a mosaic of crashing ocean waves. The case back is engraved with a special 62MAS 60th Anniversary logo.

Seiko updated the dimensions of its heavily Cartier-inspired SWR dress watch to feel more like a suitable Tank alternative than ever before. Although only a millimeter and a half thinner, the 27mm case is slightly more elongated, and the brancards running alongside are more pronounced. The lug width has also been narrowed by one millimeter, creating a distinctive difference between the case and strap widths that wasn’t there previously. It still runs on a 4N30 quartz movement and comes on an embossed leather pin-buckle strap.

With a hand-polished seamless platinum case, a hand-assembled tourbillon movement featuring a hand-engraved feather motif, and a hand-made urushi-lacquer dial with hand-applied mother-of-pearl and gold inlays, this watch is more of a work of art than a timepiece.

Seiko officially sponsored the Datsun 240Z rally car that won the prolific East Africa Safari Rally in 1971. To commemorate this legendary win, the watchmaker released a collection of three limited edition Speedtimer references. Hands-down, the most impressive member of the collection is the SRQ057, with a caliber 8R48 automatic chronograph movement. It has a black stainless steel case and introduces a fixed external bezel with a tachymeter track to the modern mechanical Speedtimer line. It runs on the same caliber 8R48 automatic movement in use since the SRQ047. The full Datsun Speedtimer collection will be available in September 2025.

The SRQ055 represents the first significant design change to Seiko’s esteemed automatic chronograph line in years. For the first time since reviving the Speedtimer name under the Prospex collection, an automatic movement is paired with a tachymeter scale on an external fixed bezel. The look mirrors the long-running solar-quartz Speedtimer and brings the vintage look to the far superior watch. Seiko also made a small but impactful update to the Speedtimer steel bracelet by rounding the link edges for a more comfortable feel. It runs on the same caliber 8R48 automatic movement as previous SRQxx references.

Seiko shook up the Prospex Speedtimer collection by adding the first time-and-date references. An inner rotating bezel keeps the design true to the collection’s time-measuring theme, though in a more analog fashion. It runs on the respectable Seiko caliber 6R55 automatic movement with a 72-hour power reserve, and comes on the updated version of the steel Speedtimer bracelet.

Exclusive to Europe and limited to just 3,000 pieces, this special variant of the Seiko Prospex Alpinist sees the fan-favorite watch receive a one-off blue dial inspired by the night sky. The Alpinist first came out in 1959 and was designed for Japanese Yama-otoko, or mountain men, who required timekeeping devices capable of withstanding treacherous terrain. Today, it features Seiko’s 6R35 movement.

Part of Seiko’s official collab with Pepsi, this diver features an iconic red-and-blue bezel paired with a silverwhite dial inspired by the cola’s 1990s branding.

Seiko stakes its claim as the Pepsi GMT with this official Pepsi collab. The 5 Sports GMT has been given a makeover inpsired by Pepsi’s contemporary branding and features no only a blue-and-red bezel and black dial but also a black PVD case and black Pepsi-branded silicone strap.

Seiko created this panda chronograph in honor of Initial D‘s 30th anniversary. The watch mimics the styling of the Toyota AE86 “Panda” driven by series protagonist Takumi Fujiwara and is limited to 1,995 pieces, coinciding with the year the comic debuted.

Seiko’s new Presage Classic collection gets a classy and ethical upgrade with the brand’s first-ever use of upcycled leather for a watch strap. The oxblood leather strap is sourced from trimmings of dress shoe manufacturing and is complete with a steel folding clasp. This is also the first Presage Classic reference to feature a coin-edge bezel. The dial texture is inspired by Edo silk dyed in the creamy beige hue of Shiracha, a traditional Japanese dye. It runs on Seiko’s caliber 6R55 automatic movement with a 72-hour power reserve.