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From afar, the watch industry may seem unhurried. But every passing day brings about new timepieces from brands big, small, new and old.
Below, find about a dozen new releases from the likes of Grand Seiko, Timex and others. Together, they show an industry that never stops ticking — and, centuries later, can still find the time to surprise you.
Best New Gear: This article is part of an ongoing series collecting the most important new watches, gadgets, pocket knives and more. Catch up on other releases.
Timex
Timex NASA Artemis Collection
Timex honors the Artemis program with a series of NASA-themed watches, including this TS80-inspired digital watch that comes in “Space-Suit Orange” or white.
TAG Heuer unexpectedly replaced the date complication on the Carrera Date with a moonphase complication, resulting in one of the most refreshingly beautiful watches of the year. The Carrera Astronomer has a moonphase dial inspired by 1960s Space Age design, with a tiered off-center layout displaying the waxing and waning of the lunar surface with progressively filled circles. Outside of the moonphase, the dial has a radial brushed texture, printed numeral hour markers, a sunken minutes track and a curved chapter ring with triangular hour markers. It comes with mint green dial detailing on a grey leather strap, a full steel version with a seven-link steel bracelet and a two-tone version with a seven-link steel bracelet.
Seiko introduced a simplified, solar-powered time-and-date Astron in 2024 that utilized the Japanese watchmaker’s most advanced tech in a more aesthetically pleasing package. The SSJ037 elevates the look with a monochromatic metallic finish with black detailing. The dial features three sets of parallel bars arranged at an acute angle radiating from the center. It resembles an aperture-style door on a sci-fi space station. Seiko explains that the entire watch is modeled after a futuristic spaceship. A GPS signal updates the time up to twice a day, and a perpetual calendar regulates the date. The case and integrated bracelet are made of super-hard-coated titanium, and the hands and indices are inlaid with Seiko’s LumiBrite.
Vulcain’s Skindiver Chronograph was a deep-cut legend when it was revived in 2023 with faithful coloring. The new Ice Blue color scheme is a vibrant refresh, featuring light blue sub-dials, a radial brushed steel dial and a black ceramic bezel insert. A matching light blue rubber strap with a steel folding clasp is available, as well as Vulcain’s Y-link Acier steel bracelet for an extra $290. It runs on an ETA caliber 7753 automatic movement with a 30-minute totalizer and a 42-hour power reserve. This is a limited edition run of 100 pieces.
Audemars Piguet Royal Oak Selfwinding Perpetual Calendar 38mm
For the first time ever, Audemars Piguet has crafted a Royal Oak Perpetual Calendar in a 38mm case. The watch introduces a new movement, the Cal. 7136, which, like the closely related Cal. 7138, is entirely adjusted via the crown without the need for any pushers.
Grand Seiko’s only chronograph is one of the most accurate mechanical examples on the planet. The Tentagraph’s caliber 9SC5 automatic movement is in the Hi-Beat 36000 family, vibrating 10 times per second, and has a 72-hour power reserve. As with the first two Tentagraph references, the dial is inspired by Japan’s Mt. Iwate. This time, the copper-salmon dial with deep grooves invokes a bird’s eye view of the mountain at sunrise. Rose gold accents on the bezel frame, crown, pushers, hour markers, hands and date window enhance the theme. This is the first limited edition reference in the series, with just 300 pieces being released in October 2025.
For the first time in its long tenure, Timex’s iconic weekender has gotten an elapsed time chronograph complication. While that’s a significant development, what might be more interesting is the watch’s overall redesign. Unlike previous editions, this watch swaps the traditionally bulbous case for a more refined one. It’s still made from polished stainless steel (although it’s slightly less mirrored) and measures 40mm, but it could be a sign of things to come for this entire series.
Ressence teamed up The Armoury to revamp the avant-garde Type 9 with the suave sophistication of the Hong Kong-based tailor’s suiting. The radical dial, with layered rotating hemispheres, is built from grade 5 titanium with a glittering salmon PVD coating. The white indicators are filled with green-glowing Super-LumiNova, and the fluted bezel is polished grade 5 titanium. It comes on a chocolate brown suede strap with a polished grade 5 titanium pass-through buckle. Only 20 pieces are available.
Only a couple of weeks after debuting the Marlin Quartz, Timex reveals an elegant upgrade designed in collaboration with Todd Snyder. Dubbed the Dylan Watch, it is inspired by and meant to complement the Dylan Jacket, a perennial staple of the New York menswear brand’s catalog. The hour markers have been replaced with a complete set of italicized script Arabic numerals. It comes on a leather strap that matches the dial color in black and olive, two of the Dylan Jacket’s most popular colors.
Grand Seiko expands its birch-inspired dial offerings with the “Moonlit Birch,” a midnight-blue rendition of the stunning textured dial. Like the popular White Birch, the watch’s design is based on GS’s newer Evolution 9 style, but unlike the White Birch, its case is made of stainless steel and clocks in at a more compact 38.6mm.
Stepping back more than three decades, Panerai pays tribute to one of the most memorable releases in its modern history, the 1993 Luminor (ref. 5218-202/A). This distinguished diver not only signaled the 165-year-old brand’s shift from military staples to civilian status symbols but also carried a production bug that became a feature. A batch of roughly 30 timepieces with luminous dials and tritium-painted hands had an inconsistency in the varnish that caused the tones to age at different rates, creating a mismatched look that collectors came to covet. Among several nods to the original, including a 44mm (now DLC-coated) steel case and a golden brown calf leather strap, the new watch recreates the happy accident with caramel Super-LumiNova on the engraved monolayer matte black dial, paired with hands in a lighter hue. Water resistant up to 300 meters, the PAM05218 is powered by the P.6000 calibre — a hand-wound movement with a three-day power reserve. Making its debut in boutiques this month, this transcendent timepiece is available upon request.
Micromilspec adds to its stellar lineup of tool watches with this rugged worldtimer. Nearly identical to the brand’s flagship Milgraph, the Pilot Worldtimer uses the same case and integrated rubber strap and nearly the same chronograph/GMT movement, but this time around the crown is mounted on the right, there’s a date complication and, most notably, the dive-time bezel has been swapped out for a world-time bezel.
MB&F gives its sporty EVO treatment to its simplest Legacy Machine, outfitting the horological wonder with a custom shock absorber, a screw-down crown, an integrated rubber strap, increased water resistance and several athletic style updates.
Lange debuts a new version of its most ironic watch, this time in white gold with a warm dial made of pink gold dial. The watch features a pleasingly symmetrical regulator layout with overlapping subdials for hours, minutes and seconds, but this is no ordinary regulator. The seconds subdial, which is the largest and most central display on the dial, features a deadbeat seconds complication, meaning the seconds hand jumps once per second. In other words, the way the watch ticks resembles a quartz watch rather than the intricate, hand-finished mechanical masterpiece it is. There’s also a demure power reserve indicator located at the intersection of the hour and minutes displays that switches to red when the watch has just 10 hours of juice remaining. The watch also features a constant-force escapement that provides consistent precision across the full length of the power reserve, along with a unique Zero-Reset mechanism that resets the seconds hand to zero when you pull out the crown. Price is available upon request.
Timex puts an aviator-inspired twist on its long-running Waterbury line with the Waterbury Ace. Available in this chronograph and a three-hander version, both models feature 41mm stainless steel cases, 100m of water resistance, quartz movements and classic pilot’s watch styling.
Ulysse Nardin’s “entry-level” Freak, the Freak X, gets its most stunning rendition yet with a display made from a plate of sparkling, crystalized ruthenium the brand calls Crystalium.
Few brands offer a better bargain on luxury-tier dress watches than Frederique Constant, and the updated Classics Premiere might be the best example. It is a simple time-only dial with Breguet-inspired hands. The classical sector dial, with a grainy center circle and brushed outer ring, features italicized script Arabic numerals framed by dual railroad tracks. The salmon dial introduced in 2024 is still available, along with a new royal blue option. Both now come on a jubilee-style five-link steel bracelet with a center folding clasp.
Anyone who thinks time-only watches have to be boring clearly isn’t familiar with Urwerk. Take a look at the brand’s Scorpion, for instance. A central-mounted flying carousel carries three hour satellites, with the current hour displayed on a wandering hour hand. The hand travels along a retrograde minute track, and once it hits 60, a spring triggers the hand to instantly snap 240 degrees back to zero, while the hour satellites simultaneously rotate 270 degrees to cue up the next hour in a fraction of a second. The crazy complication is inspired by its namesake arachnid, and for Geneva Watch Days 2025, Urwerk gave the thrilling watch a striking blue makeover vageuly reminiscent of a scorpion under a black light. It’s limited to just 50 examples.