If you want a smartwatch dedicated solely to running, then you’ll probably end up with something from Garmin, Coros or Suunto on your wrist. But if you want a do-it-all smartwatch that can still track your runs and has plenty of fitness features, then you’re almost certainly choosing an Apple Watch.
If you’re like most people and fall into this second category, then your decision just got a little more complicated, as a new running rival to the Apple Watch has just arrived — and it comes with the backing of a well-established fitness brand.
Not just for golf anymore
The TAG Heuer Connected watch is a strange beast.
With the Apple-driven rise of smartwatches a decade ago, several legacy watch brands, from Breitling to Frederique Constant, launched their own connected watches to try and compete with this new technology. Most of these products are now long gone, with mechanical watch brands realizing that they were competing in an entirely different market from Apple.
And yet, the TAG Heuer Connected watch lives on. Not only that, but it seems to be thriving. There are a few reasons for this, ranging from TAG’s success in marketing itself as a cool, contemporary brand to the watch’s looks and build quality, both of which are comparable to the brand’s mechanical watches and are a significant step up from Apple.
