These Top-Tier New Balance Sneakers Are Ridiculously Affordable Right Now

I’m the first to admit I love me some New Balance sneakers, but I’ll be the first to admit that the Massachusetts brand can get a bit pricey.

Of course, you get what you pay for because the Made in USA and Made in UK collections offer some of the industry’s highest-quality construction, and plenty of standard models aren’t far off.

End

Fortunately, End is currently offering steep discounts on some of the top New Balance models. There is a treasure trove of obscure and sought-after sneakers buried in an avalanche of spring and summer gear that the UK retailer is trying to clear out ahead of the holiday season.

A New Balance treasure trove

There are too many great sneakers to include in a reasonably sized roundup, so I did my best to narrow it down to eight. This includes some premium designs, like a baby blue Made in UK 992, a creamy white Made in USA 992 and a rare Made in USA 997 in “Oatmeal.”

Every pair is either 40 or 35 percent off, dropping many premium examples below $200 and some standard models below $100. The best part is that End is stocked with rare, obscure models that are not offered anywhere else.

Britain’s finest

End

New Balance U991BV2

• $192 at End
  $295 (35% off)

Although its American counterpart dwarfs the Made in UK collection in size, New Balance’s British productions offer the brand’s top quality. The rich, fuzzy suede on this 991 is on par with luxury leather goods.

A deep cut classic

End

New Balance 1500

• $159 at End
  $265 (40% off)

You don’t see New Balance 1500s every day. In addition to looking great, this model offers substantial heel and arch support and a ton of cushioning all the way up through the ankle.

A hint of green

End

New Balance 740

• $88 at End
  $135 (35% off)

The 740 is one of the early 2000s New Balance designs that has recently come back around. Broad mesh panels distinguish it under a narrow, often shiny, leather framework.

The 1990s by way of the 2010s

End

New Balance U997MG

• $167 at End
  $279 (40% off)

New Balance introduced the 997 in 1990, but the model really took off during the 2010s. Along with the almost identical 998, it led New Balance’s charge to make retro “Dad Shoes” cool.

A not-so-retro runner

End

New Balance 1906R

• $123 at End
  $189 (35% off)

As recently as 2010, the 1906 was one of New Balance’s top running shoes, before springy outsoles and minimal weight became priorities. If you care more about durability and support, this is still a great, if heavy, running shoe.

Cream of the crop

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New Balance U992MC

• $159 at End
  $265 (40% off)

White is far and away the most popular color for sneakers, but the creamy off-white of this Made in USA 992 offers the same practicality without blending into the crowd. Plus, the slightly darker shade is better at hiding scuffs and dirt.

A new retro-classic

End

New Balance 475

• $89 at End
  $149 (40% off)

The 574 has been New Balance’s bell cow for the past decade, but we may have reached market saturation with the perennial “dad shoe.” The recently revived 475 offers a similar look that is just fresh enough to feel new, despite a confusingly similar name.

The new guy

End

New Balance 2010

• $119 at End
  $199 (40% off)

You might not be able to tell at first glance, but New Balance debuted the 2010 in 2025. It blends elements from some of the brand’s biggest hits from the 1980s and 2000s to create a new design steeped in the nostalgia fans crave.

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