One of the Biggest Names in Affordable Hi-Fi Just Introduced the Perfect Sonos Rival

The wireless speaker can be grouped with the brand’s popular streaming amplifiers.

Black cylindrical smart speaker with a round digital clock display showing "Thu SEP 18" on a wooden surface.

Add Gear Patrol as a Preferred Source on Google

Published October 21, 2025

·

If you buy from a link, we may earn a commission. Learn more

This past May, WiiM announced that it would be expanding its ecosystem of wireless multi-room audio devices — which, up until now, consisted of wireless streamers and streaming amplifiers — to include the WiiM Sound, the brand’s first-ever wireless speaker. It’s designed to compete with the likes of the Sonos Era 100 or Apple’s HomePod.

However, at the time, the California-based audio maker didn’t disclose exact price and availability information, as well as other key details, for the WiiM Sound. That has finally changed.

WiiM Sound

Black rectangular smart speaker with a round multicolor clock display on a wooden table next to a reed diffuser and a beige vase with green leaves. — The WiiM Sound is the brand’s first-ever smart speaker.

The WiiM Sound is a compact wireless speaker designed for individuals who already have a hi-fi system centered around one of WiiM’s existing wireless streamers or streaming amplifiers. The speaker can easily be grouped with other WiiM devices, making it easy to build out a multi-room audio similar.

In terms of size and appearance, the WiiM Sound is most similar to Apple’s HomePod. It’s roughly the same size and has a woven fabric exterior. The obvious difference is that the WiiM Sound also features a front-facing touchscreen color display, which displays items such as album artwork, playlists, and other menus.

White cylindrical smart speaker with a round clock display next to a smartphone showing a music app on a beige countertop. — The WiiM Sound can be grouped in a multi-room system with WiiM’s other streaming components.

The WiiM Sound can be integrated with Google Assistant or Amazon’s Alexa, making it distinct from other smart speakers. For example, new Sonos speakers only work with Alexa (or Sonos Voice Control). And Apple’s HomePods only work with Siri.

Just like an Era 100 or HomePods, the WiiM Sound can work as a standalone wireless or be stereo paired with another WiiM Sound. You can group one or a stereo pair with WiiM’s wireless subwoofer, the WiiM Sub Pro, to create a 2.1-channel system as well.

Tan leather sofa with patterned blue and gray pillows and a blue patterned throw, next to a round navy ottoman on a patterned rug. — Two WiiM Sound speakers can be stereo-paired and grouped with WiiM’s wireless subwoofer.

As far as sound quality, the WiiM Sound promises to deliver a similar audio experience as its Sonos or Apple rivals.

Each speaker features a 4-inch woofer and dual-balanced mode radiator tweeters, capable of outputting up to 100 watts of power and streaming high-resolution audio at 32-bit/192kHz.

Black cylindrical smart speaker with mesh exterior, touch controls on top, and small circular display on the side. — The front display is used to show playlists and album artwork. The top of the speaker is for playback controls.

In recent years, WiiM has acted as a disruptor in the multi-room audio space, offering more affordable streamers and streaming amplifiers that work similarly to alternatives made by established brands.

With the WiiM Sound, it’s toeing that line closer than ever. It costs $299, making it the same price as Apple’s larger HomePod and a good chunk more expensive than Sonos’s Era 100, which goes for $219.

Light gray cylindrical smart speaker with a black circular clock display on a wooden shelf next to a black vase with dried leaves. — The WiiM Sound will be available starting October 28th.

Price and availability

The WiiM Sound will be available next week, starting October 28th. You’ll be able to purchase it directly from the company’s website, as well as from Amazon.

It comes in two finishes: black or white.

WiiM Sound

About the Author: Tucker Bowe has been on Gear Patrol’s editorial team since 2014. With a passion for consumer tech and hi-fi, he tracks everything from headphones and turntables to smartphones and wearables. If it lights up or makes noise, he probably covers it.

Want to stay up to date on the latest product news and releases? Add Gear Patrol as a preferred source to ensure our independent journalism makes it to the top of your Google search results.