Practically every entry-level watch brand has been upping its game in recent years in a bid to appeal to the fast-growing enthusiast market. From Citizen’s renewed focus on mechanical watchmaking to Bulova’s raiding of its mid-century archives to Timex launching its own luxury sub-brand, the bargain watch category has never been more competitive or desirable.
Casio has been a bit slower to take to this trend than its competitors, but make no mistake: the ultra-affordable Japanese watchmaker is in this game to win it.
Back in June, the brand known for cheap digital watches unveiled its first automatic watch ever, then made headlines with a trendy ring watch. Now it’s keeping the party going with a mysterious, seriously attractive stainless steel integrated sports watch that recently appeared on the brand’s online catalog and which bears more than a passing resemblance to one of the hottest watches on the luxury market.

Casio Cubitus
Casio’s new watch is an addition to the brand’s MTP line, a broad collection of homage-ish analog quartz watches with designs resembling everything from a Rolex Datejust to a Tissot PRX to the Apple Watch.
Its latest is an integrated sports watch with sharp angles and multiple finishing techniques that would feel right at home in many luxury brands’ collections. In fact, with its vertically brushed eight-sided bezel featuring a mirror-polished chamfer, its three-row integrated bracelet with polished center links and its slanted applied indices, it looks a whole lot like a very specific luxury integrated sports watch: the Patek Philippe Cubitus.




