Some of Seiko’s Best Sports Watches, Including the Turtle, Are Still Deeply Discounted. Here’s Where to Get One

Hurry, this deal won’t last forever.

Black Seiko automatic diver's watch with round dial, luminous markers, and black rubber strap on a black background.Photo by Zen Love for Gear Patrol

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Is there a brand today making more cool, affordable sports watches than Seiko right now?

From the budget SKX-inspired divers and GMTs in the Seiko 5 Sports line and the more everyday-suited SNXS series to the solar quartz-powered chronographs in the Prospex Speedtimer range and legitimate dive classics like the Turtle and Samurai, Seiko’s lineup of sports watch classics compares favorably with any brand in its price range.

And since we’re in the thick of the holiday season, many of Seiko’s best affordable sports watches are even cheaper to buy right now — assuming you know where to look.

Right now, Bloomingdale’s is running a Friends and Family sale offering a wide range of Seiko watches at a 25-percent discount. The best of the lot are grouped below, but you can find even more at Bloomingdale’s website if you don’t see what you’re looking for.

The crowd pleaser

Silver stainless steel Seiko wristwatch with blue bezel and dial, luminous markers, and day-date display.Bloomingdale’s

Seiko 5 Sports SKX SRPD51

Taking direct inspiration from Seiko’s iconic discontinued dive watch, the SKX007, this budget-minded automatic sports watch nails everyday style and wearability.

Stealth for the streets

Black Seiko automatic wristwatch with fabric strap and day-date display on the dial.Seiko

Seiko 5 Sports SKX “Street Style” SRPD79

For a stealthy look on a budget, you can’t go wrong with this fully blacked-out version of Seiko’s SKX-inspired sports watch. With a black hard-coated case, black nylon strap, black dial and even black LumiBrite (yes, it still glows), this is as cool as it gets.

The reimagined fan-favorite

Silver stainless steel Seiko wristwatch with black dial, rectangular hour markers, and day-date display at 3 o'clock.Bloomingdale’s

Seiko 5 Sports SNXS Series SRPK89

A rebirth of the cult-classic budget Seiko SNXS, this modern version maintains the sleek case shape and day-date complication but amps up the sportiness with a colorful ’70s-inspired look.

The go-anywhere explorer’s watch

Stainless steel Seiko wristwatch with black dial, white numerals, orange GMT hand, and date window at 3 o'clock.Seiko

Seiko 5 Sports Field GMT SSK023

Following the success of its SKX diver-inspired GMT, Seiko launched another line of 5 Sports models utilizing the same affordable dual-time movement. This time, however, the watch falls under the iconic Seiko 5 field watch line and exudes a Rolex Explorer vibe with its fixed 24-hour steel bezel.

The game-changing travel watch

Seiko stainless steel GMT watch with blue and black bezel and blue dial with luminous markers.Seiko

Seiko 5 Sports SKX GMT SSK033

Seiko’s “5KX” GMT opened the door for affordable automatic GMT watches upon its 2022 debut, and the industry hasn’t been the same since.

The cult-classic diver’s latest evolution

Silver stainless steel Seiko diver's watch with red bezel and dial, luminous markers, and date window at 4 o'clock.Seiko

Seiko Prospex “Samurai” SRPL11

Seiko’s 2024 reinterpretation of its classic “Samurai” dive watch has a cleaner, less eccentric design in a more wearable case, yet it still stands out with its sharp-angled lugs and distinctive sword hands.

The best everyday budget diver

a black seiko dive watch with rubber strapSeiko

Seiko Prospex “Turtle” SRPE93

This modern incarnation of Seiko’s legendary Turtle is arguably the best everyday diver at its price on the market.

The space-ready chronograph

Seiko stainless steel chronograph watch with orange dial, blue and red tachymeter bezel, and metal bracelet.Seiko

Seiko Prospex Speedtimer “Pogue” 1969 Re-interpretation SSC947

A reimagining of the first-ever automatic chronograph worn in outer space, Seiko’s modern “Pogue” copies the original’s yellow-red-and-blue color scheme but swaps out its automatic movement for a solar-powered one.

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