In late 2022, Christopher Ward launched the watch that would forever change the direction of the company.
The C1 Bel Canto utilized a clever in-house jumping module to create a chiming watch at a price far lower than anyone had ever thought possible.
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The Bel Canto quickly became the de facto flagship of CW, a brand previously known for its affordable, homage-ish dive watches. What’s more, the watch significantly raised the profile of the brand, putting Christopher Ward on the radar of collectors who previously had little to no interest in the brand.

But the watch industry moves at a breakneck pace, and before long, the conversation surrounding Christopher Ward shifted to wondering how the brand could possibly follow up a watch as groundbreaking as the Bel Canto. After all, sequels are never as good as the original.
Except, apparently, in the case of the C12 Loco.



