The 100 Most Important Product Releases of 2025 (80 – 61)

Our annual countdown of the year’s most defining launches collects key watches, cars, outdoor gear and more.

Collage of various products including a blue off-road vehicle on rocky terrain, a close-up of a green watch face, a person holding a Hasselblad camera, a Google smartphone on textured surface, a wrist wearing a Cartier watch, a denim jacket detail, and a blurred black car with "GP100" text.Gear Patrol

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“Gradually, then suddenly.” Since The Sun Also Rises, Hemingway’s signature quip has been used to describe everything from political upheaval to cultural change — or, for our purposes, industry in flux.

Some of the products that make up the GP100, our end-of-year ranking of the most important releases, represent the slow-burning trends quietly shaping our world. Others showcase the far end of the fuse, the place where innovation becomes not only material but irreversible.

As with any list, this one is sure to ruffle a few feathers, if not for the selections then certainly for their order. Though perhaps it’s for the best. After all, change is not always smooth nor welcome. But it is always on its way, first slowly before arriving all at once.

GP100: We will reveal this year’s GP100 winners in batches of 20 over the course of the week. Bookmark the collection page to stay on top of the countdown. In the meantime, see last year’s winners.

80. A flawless return to form for a legendary dress watch

Silver Patek Philippe wristwatch with salmon dial, black hour markers, and brown leather strap.Patek Philippe

GP100 Winner

Patek Philippe Calatrava 6196P

Specs

Case Size 38mm
Movement Patek Philippe Cal. 30‑255 PS manual-wind
Water Resistance 30m

Look at any list of the most iconic watches ever made, and the Patek Philippe Calatrava will be on there.

Introduced in 1932, the Calatrava arguably set the template for the modern round dress watch with its clean and elegant design and lack of complications. But it’s been a while since the Calatrava really got Patek fans excited, with the brand’s sports watches and Grand Complications dominating the conversation for over a decade.

Patek Philippe wristwatch with a salmon dial, black hour markers, silver case, and brown leather strap.
This will be the defining Calatrava of its era.
Patek Philippe

But in 2025, Patek put the Calatrava back on the map in a big way by launching a back-to-basics version of the icon that can best be described as, well, perfect.

A classic Calatrava case in platinum measuring 38mm across and 9.33mm thick.

A gorgeous opaline salmon dial with the most attractive Calatrava dial layout — dauphine hands, “obus”-shaped applied hour markers and a properly centered small-seconds display, all in charcoal gray-toned white gold.

Close-up of a Patek Philippe watch movement with visible gears, jewels, and engraved text inside a polished metal case.
The Cal. 30-255 PS movement is the perfect choice for the case and dial layout.
Patek Philippe

The manually wound Calibre 30-255 PS movement, visible behind a sapphire caseback, properly filling out the case.

Patek stripped down the Calatrava to its essence and created its most beautiful watch in years. It’s not complicated, and that’s the point. Sometimes with an iconic product, it’s best not to overthink things.

79. The most iconic sneaker of all time gets its finest glow-up in a century

Pair of white high-top sneakers with white laces, metal eyelets, and a rubber sole. The sneakers have a subtle embossed star logo on the side and a brown leather accent on the heel. The design is clean and minimalist.Converse

GP100 Winner

Converse Chuck Taylor First String

Specs

Insole Ortholite
Outsole Vibram
Upper Leather, canvas or knit

Unless you’ve been living in a bunker for the last century, you’ve almost definitely got some measure of familiarity with Converse’s Chuck Taylor. It’s arguably the most iconic piece of footwear of all time.

Over the course of its lifespan — going on 109 years, 103 with the Chuck Taylor moniker — it has seen many, many iterations. That’s important, as the Converse Chuck Taylor First String might be the finest of all of them.

Black high-top Converse All Star sneakers with white laces and soles, worn with black pants, resting on a light-colored surface against a plain beige background.
Every tiny detail has been pored over to make these the best Chuck Taylors ever launched.
Converse

This isn’t just a simple redux or a material swap, either. It’s a ground-up reimagining for the modern era. It initially launched in three distinct editions: one with a premium leather upper, another in heavyweight canvas and a third in a Japanese knit fabric. But more have since been released, including a furry leopard pony, vintage canvas and a brown premium leather.

Alongside those uppers, all three have seen their outsoles swapped for trusty, grippy, high-end Vibram — a major upgrade from the brand’s traditional “fuzzy” outsole. And they all get an Ortholite insole for additional sink-in comfort and cushioning.

A person with shoulder-length brown hair is sitting on a blue carpeted floor against a light blue wall. They are wearing a white buttoned jacket over a black outfit and white sneakers with black soles. The person is looking down and slightly to the side.
That Vibram outsole truly makes a world of difference in these sneakers’ overall grippiness.
Converse

But it doesn’t stop there. The sneakers also have had all their other, smaller details pored over. The linings are now made from fine leather; the foxing tapes are more refined; even the iconic toe cap has been reimagined — shorter and wider for a more contemporary fit.

There are a couple of drawbacks, however. They’re among the most expensive Chucks, as well, starting at $225. Worse, they’re damn near impossible to get your hands on because, well, sneakerheads.

78. The world’s first “super” training shoe

News of super shoes have dominated running since Nike commanded the 2016 Summer Olympics in Rio de Janeiro with its prototype Vaporfly 4% shoes — but gym shoes were left out of the conversation for almost a decade.

Close-up of a black and gray Reebok sneaker with a gold accent and a translucent patterned sole.
A dual-response EVA midsole with SuperFloat foam maximize cushion and responsiveness.
Reebok

That is, until Reebok took the tech that transformed race day shoes and applied it to its best-selling gym shoe. The result is the Nano Pro Training Shoe, which integrates Reebok’s carbon-fiber Graphlite Plate into the midsole, resulting in increased stiffness and energy return, giving athletes more propulsion during short runs, box jumps, HIIT sessions, and explosive lifts.

Close-up of black and gray knit sneaker upper with black laces, white and gold Reebok logos, and black sole edge.
The FlexWeave upper is designed to move and flex with your foot.
Reebok

Reebok paired the plate with its Lift and Chassis system to keep the shoe stable under heavy loads while still feeling responsive, and decoupled the outsole, which separates the forefoot and heel to allow more natural foot movement and smoother transitions during dynamic workouts. 

Transparent rubber outsole with black and orange Reebok logo and carbon fiber detail.
The Reebok Nano Pro’s decoupled outsole enhances runnability.
Reebok

At $225, the Nano Pro is significantly more expensive than the standard Nano line … but for athletes who want one shoe that can handle lifting, HIIT, and short cardio sessions, the added versatility may justify the cost.

77. Reimagining one of Lexus’s greatest hits of all time

Many thought Lexus’s previous supercar, the insane and incredible V10-powered LFA, was just going to be an exotic one-hit wonder. But after rumors about a successor began brewing a few years back and the recent revealing of the latest LFA Concept, that obviously was not the case.

In December, Lexus unveiled its next-generation LFA next to its parent company’s first-ever standalone exotic: the Toyota GR GT.

Sleek gray sports car with black roof and rear LED light strip parked on a concrete surface.
Lexus’s original LFA wasn’t just a one-hit wonder.
Lexus

Originally previewed at The Quail during Monterey Car Week in August as the Lexus Sports Coupe Concept, the model had a second chance to take the spotlight recently in Tokyo. Which is when Lexus confirmed it as the LFA Concept.

In addition to a completely ground-up redesign, the new LFA Concept will take a radical departure from the old model. Gone is the sonorous and iconic V10 in favor of a high-output all-electric powertrain.

Futuristic Lexus car interior with a rectangular steering wheel, digital dashboard, and panoramic roof.
The LFA Concept took its first bow as the Lexus Sports Coupe Concept during Monterey Car Week.
Lexus

It’s also longer, wider, but not necessarily taller. Rather, the changes in dimensions are meant to improve the car’s handling and performance.

For instance, the greater length and width allow Lexus engineers to place the wheels further at each corner. The result is a wider axle track, resulting in a lower center of gravity and better handling.

Sleek light blue sports car with black roof, black wheels, and yellow brake calipers parked on a concrete floor.
The new LFA Concept is both longer and wider than the previous model.
Lexus

It also allows chassis engineers to better manage the production LFA’s heavy electric drive components.

Originally, speculation suggested Toyota’s new twin-turbocharged V8 would power the new LFA. But that’s reserved for the GR GT and the new LFA will be fully electric.

Matte light blue Lexus sports car with black roof and large black alloy wheels parked on concrete.
Sadly, the new LFA will forgo the original car’s sonorous V10 in favor of neck-snapping all-electric power.
Lexus

Neither Lexus nor parent company Toyota divulged any additional specifics. But needless to say, enthusiasts have another unique and unconventional supercar to look forward to in the near future.

76. The James Brand resurrects an overlooked EDC category

A few years ago, you couldn’t say the phrase “everyday carry” without someone bringing up minimalist front pocket wallets (or cardholders, as they’re sometimes called). However, likely due to oversaturation in the market and too many overtly similar options, the category cooled off arguably faster than it heated up.

Since then, there’s been virtually no innovation in the category— just the same old same old. Then, one of the most significant names in EDC gear finally decided to take a swing, giving us The James Brand The Lowe.

Hands holding a slim, silver metal wallet with a black elastic band securing folded US dollar bills. The wallet features a small geometric logo on the front. In the background, a blurred desk surface with a white wireless earbud case, a pen, and a marker are visible.
This minimalist carholder wallet is as elegant as it is convenient.
The James Brand

Admittedly, The Lowe is a very late-in-the-game entry. That said, it has managed to elevate the category by bringing something new to the table where so, so many others failed.

There’s enough here that, at a glance, anyone moderately familiar with minimalist wallets will know what they’re looking at. It has a svelte aluminum construction (albeit a much more sleek and seamless one than its competition) and a signature silicone cash strap.

However, a closer inspection reveals some surprising treats. For instance, the silicone band sits flush against the aluminum body, meaning there’s no unnecessary bulk to get snagged on your pockets. It also has a handy notch at the bottom that allows for easy and quick credit and debit card deployment (it holds up to six, by the way).

A person holding a sleek, silver and black minimalist wallet with several blue and white cards partially pulled out from it. The wallet has the brand name "JAMES" embossed on the black band. The background includes a blurred surface and a cup of coffee.
Whether you carry one or up to six cards, this wallet is secure, yet makes accessing them a simple prospect.
The James Brand

But the real treat is on the inside. Flanking the card space is a rail system that gently hugs the cards you slip into The Lowe. That means one card stays as secure as the maximum, but it also means they can be removed without struggle — something even the biggest names in the formerly dominant category could never manage.

It’s a highly elegant reinterpretation of what has since become an overlooked essential piece of gear.

75. The unexpected return of a collector-favorite watch

Omega Seamaster wristwatch with a white dial, gold case, and brown leather strap.Omega

GP100 Winner

Omega Seamaster 37mm Milano Cortina 2026

Specs

Case Size 37mm
Movement Omega Cal. 8807 automatic
Water Resistance 100m

Back in the mid-twentieth century, before the Speedmaster and Seamaster became the flagship models for Omega, the Biel/Bienne brand’s best-known watch was the Constellation.

One of the most prestigious watches of the 1950s — Elvis famously wore one — the “Connie,” as it’s come to be known by collectors, was introduced in 1952 as Omega’s flagship and a celebration of the brand’s victories at chronometry competitions throughout the previous two decades.

an Omega dress watch
Dog-leg lugs are recognized for their unusual kinked shape.
Omega

The Constellation was decidedly a dress watch, as most watches were in those days. While hundreds of references were produced over the decades, those 1950s examples are most prized for their handsome collection of unique design traits, which included convex “pie-pan” dials, dauphine hands, arrow markers, faceted crowns and, most sought-after, “dog-leg” lugs.

While Omega has sometimes revisited those other design traits — the current Constellation Globemaster features a pie-pan dial, for instance — the quirky angled lugs disappeared from the brand’s catalog sometime in the 1970s. Despite collectors’ love for the style, it seemed as if Omega’s dog-leg lugs would forever remain a thing of the past.

That is, until the Seamaster 37mm Milano Cortina 2026 came along.

the side profile of an Omega dress watch
Somehow, Omega’s dog-leg lugs returned.
Omega

Seemingly out of the blue, Omega resurrected the dog-leg lug style for the first time in half a century on a 2026 Winter Olympics-themed version of a vintage-inspired Seamaster dress watch. Quite unexpectedly, the watch resurrects one of Omega’s most iconic and beloved design styles that was thought lost to time, and it does so in what can best be described as the best dress watch the brand has made in decades.

With the unexpected return of dog-leg lugs, Omega proves that sometimes, an old dog doesn’t need to learn any new tricks; it just needs to perform its old tricks one more time.

74. A return to minimalism on the trails

Norda 005 trail shoeNorda

GP100 Winner

Norda 005

Specs

Heel-to-Toe Drop 7mm
Midsole Material Arnitel (TPEE)
Stack Height 28.5mm

If you need proof of Hoka’s influence in trail running, look no further than the sport’s most prestigious race.

Not only is the Hoka UTMB Mont-Blanc now named after the king of cushion, the brand’s shoes consistently don the feet of its top finishers (including one full-time Hoka employee).

That’s what makes the 005 from Norda so unique.

norda 005 shoe laying flat on a dirt surface
The 005, Norda’s first race-day shoe, has been in the works for two years, says Norda founder Nick Martire.
Photo by Jack Seemer for Gear Patrol

While brands both big and small have spent the past few seasons chasing Hoka’s shadow, this Canadian upstart makes its own way with a highly technical racer that proves different can still mean capable.

pair of norda 005 shoes on a dirt surface
The midsole of the 005 measures just 28.5mm.
Photo by Jack Seemer for Gear Patrol

The 005’s secret weapon is a midsole created entirely from Arnitel, the branded name for thermoplastic polyester elastomer (TPEE). What’s more, it measures just 28.5mm at its thickest point — a small sum compared to today’s trail runners that borrow both massive stack heights and carbon-fiber plates from the road.

pair of norda 005 shoes on a dirt surface
The 005 debuts Vibram’s new race-day outsole, Megagrip Elite.
Photo by Jack Seemer for Gear Patrol

“The big brands were bringing that technology from the road to the trail but it’s not as stable on uneven ground and can send a wicked spring in the wrong direction,” says Norda founder Nick Martire.

Elsewhere, the utilizes Bio-Dyneema, deployed in a weave pattern for breathability and rapid water drainage, and debuts Vibram’s new topline outsole rubber: Vibram Megagrip Elite, which the manufacturer claims to be its lightest and grippiest yet.

73. Mercedes-Benz unveils its look for the next decade

Glossy black luxury coupe with large illuminated grille and sleek LED headlights in a minimalist studio.Mercedes-Benz

GP100 Winner

Mercedes-Benz Vision Iconic Concept

Concept cars generally serve one or two purposes. They either preview a potential future model, a company’s general strategic direction, new technologies and features, or all of the above. For the Mercedes-Benz Vision Iconic Concept, it’s precisely option numbers two and three.

Unveiled earlier this year at the Shanghai auto show, the Three-Point Star pulled off its wraps to provide a glimpse of what to visually expect from its next generation of cars. While the Vision Iconic Concept doesn’t necessarily imply a new model, it’s more of a design study.

Sleek black luxury coupe with tinted windows and large black alloy wheels on a reflective surface.
The Vision Iconic Concept provides a glimpse into the design language of Mercedes-Benz’s next generation of cars.
Mercedes-Benz

Every so often, these concepts sometimes translate into a production model. Some even speculated that it could hint at the return of the S-Class Coupe and Convertible.

But that’s rather unlikely. Instead, the Vision Iconic’s impact on the brand will be far greater. It will essentially dictate Mercedes’ future design language, transcending stand-out visual styling cues and themes in future vehicles.

Glossy black Mercedes-Benz car rear with sleek red taillights in a minimalist studio setting.
The Vision Iconic Concept takes heavy inspiration from the height of the Art Deco era.
Mercedes-Benz

Because it sets the stage for the company’s newest design language, the automaker clearly made sure to distinguish it from past ones. This time around, Mercedes’ designers took heavy inspiration from the height of the Art Deco period.

That squarish and shiny new grille up front? It will likely end up as the brand’s new corporate-wide signature front design element, as has been the case for all Mercedes-Benzes since the dawn of time.

Front grille of a black Mercedes-Benz car with illuminated grid pattern and hood ornament.
Although seen on the concept, the Vision Iconic’s grille can already be seen on the production GLC-Class EV.
Mercedes-Benz

In fact, it’s already showing up on the next-generation GLC-Class EV. The Vision Iconic’s overall curvaceous, low-slung shape, head- and taillight designs will also likely find their way onto future production models.

The concept also boasts some of the innovative technology that the company is working on.

Front view of a sleek black Mercedes-Benz luxury car with illuminated grille and modern LED headlights.
The impact that the Vision Iconic Concept will have on Mercedes’ future lineup with have far-reaching effects.
Mercedes-Benz

For instance, the car’s paint features photovoltaic paint, which can convert the sun’s energy to electricity to help recharge its main battery pack. The Vision Iconic also showcases Mercedes’ plant to implement an all-new advanced steer-by-wire system.

Because Vision Iconic lays the groundwork for new Mercedes-Benz models in the near future, its influence will have far-reaching effects for the automaker over the next decade, if not more. Which is something that can’t be said for many other concept cars.

72. Classic camera brand explores a world beyond the limitation of printing

Traditionally, medium format photography has been the stuff of tripods, studio lighting and studied technique to get the best result. The Hasselblad X2D II 100C is as easy to use as a smartphone.

Person holding a Hasselblad camera with a 55mm lens and a tilted LCD screen showing autofocus settings.
Autofocus, image stabilization and a simple interface make the X2D II 100C as easy to use as a smartphone.
Hasselblad

It still looks the beautiful design study that was the original X1D but, with the input of parent company DJI, it’s gained image stabilization, autofocus performance and a simple interface that make some of the world’s best image quality almost unfeasibly accessible.

Close-up of a Hasselblad camera body showing the lens mount and sensor area.
The Mark II is the first camera to promote an HDR-centric workflow.
Hasselblad

The Mark II becomes the first camera to promote an HDR-centric workflow, using its sensor’s vast tonal range and a high dynamic range rear screen to deliver more realistic rendering of the real world, when viewed on modern phones and displays.

The Sigma BF quietly did something similar, but it’s Hasselblad that’s telling the world that there’s more to photography than prints.

71. A Chinese watchmaker’s big swing at the Swiss

tantalum wristwatch with black dial and rose gold Arabic numerals and hands.Atelier Wen

GP100 Winner

Atelier Wen Inflection

Specs

Case Size 40mm
Movement Girard-Perregaux Cal. 03300 automatic
Water Resistance 100m

Swiss watch brands have a secret.

Although they all carry a “Swiss Made” label on their dials, that doesn’t mean you’re getting an entirely Swiss product. The label requires only 60 percent of a watch’s manufacturing costs to come from Switzerland, with most brands getting the other 40 percent of parts from China.

Silver metal wristwatch with black dial and copper-colored numerals and hands on a dark textured rock.
Atelier Wen seeks to bring China’s luxury watchmaking industry out of the shadows.
Atelier Wen

Yet, despite the fact that China has long been a key production partner to many Swiss brands, the country has a reputation among the public for putting out cheap watches.

French-Chinese watchmaker Atelier Wen sought to change this perception when it launched in 2018. The brand’s stated goal is to raise the profile of Chinese-made watches, bringing the true craftsmanship of China’s watch industry out of the shadows and putting it on full display in front of collectors.

Three watch cases with green, black, and blue dials, and one with a matching metal bracelet on a gray surface.
The Inflection is the world’s first serially produced watch with a full tantalum case and bracelet.
Atelier Wen

The brand has been quite successful in its quest, with models like the aptly named Perception sports watch garnering rave reviews. But competing at a $5,000 price point is one thing. That’s considered an entry point for luxury watches, meaning the stakes are still fairly low for seasoned collectors. 

But a $30,000 price point? Now that’s ambitious.

Close-up of a mechanical watch movement with rose gold rotor blades and visible screws inside a black metal case labeled "PROTOTYPE N° 03.
In a fun twist, the Inflection actually borrows from the Swiss for its movement, which comes from Girard-Perregaux.
Atelier Wen

In 2025, Atelier Wen launched the Inflection, an evolution of the Perception with a case and bracelet made of tantalum — making it the first serial-production watch in the world to be fully made of the notoriously difficult-to-machine material. The impeccably finished final result is enough to knock the socks off of the most jaded Swiss collectors, making the watch feel like a bargain even at its lofty price point of $28,900, which is nearly the exact SRP of the Patek Philippe Aquanaut 5167A.

Thanks to the Atelier Wen Inflection, the secret is out when it comes to the prowess of Chinese luxury watchmaking.

70. Red Wing jumps on the Westernwear bandwagon with a faithful reproduction

Tan suede mid-calf boot with pull tab and low brown heel on a patterned woven rug.Photo by Brad Lanphear for Gear Patrol

GP100 Winner

Red Wing Pecos Boot in Hawthorne Muleskinner

Specs

Material Oiled roughout leather
Sizes 7-13
Sole Leather midsole, Chemigum outsole

Western wear has gradually gained popularity in mainstream fashion over the past few years, but 2025 saw a notable surge in popularity. Maybe it’s because of shows like Yellowstone and Landman, or has something to do with country music or perhaps it’s all Post Malone’s fault.

Regardless, a clear indication of Western wear’s new prominence is that Red Wing Heritage got back into the cowboy boot game. As part of the brand’s three-boot 120th Anniversary Collection, the Minnesota shoemaker introduced the Pecos.

Pair of tan suede ankle boots with brown soles on a patterned woven rug.
The Pecos boot is a “stitch-for-stitch” reproduction of a design from the 1950s.
Photo by Brad Lanphear for Gear Patrol

This bar-bones cowboy boot is a “stitch-for-stitch” replica of a model released in 1958. According to the brand, it was designed for Texas oil field workers and ranch hands.

The pragmatic design lacks any decorative stitching, ornate colors or exotic leather. It uses Red Wing’s No. 17 last, shirking pointed cowboy boot toes for a more comfortable almond shape.

Close-up of a tan suede boot toe with detailed stitching on a patterned woven rug.Photo by Brad Lanphear for Gear Patrol

It is crafted from the roughout Hawthorne Muleskinner Leather, which is similar to the coveted Hawthorne Abilene Leather used in the Moc Toe, but with a darker color derived from an oiled finish that helps keep the boot clean and water-resistant.

A leather midsole with a steel shank is Goodyear welted to a Red Wing’s high-traction Chemigum outsole, featuring a “roper” heel that is short and broad for strong stability.

Pair of tan suede boots with brown soles on a patterned woven rug.
The Pecos has a short, broad “roper” heel, designed for strong stability.
Photo by Brad Lanphear for Gear Patrol

The Pecos doesn’t just indicate a high-water mark for Western wear’s permeation into mainstream fashion. Red Wing’s gorgeous new boot is a reminder that, for much of its history, what we now consider Western apparel and vintage American workwear overlapped and were worn by the same generations of blue-collar workers.

69. Cartier’s oldest icon reminds everyone it is still a capable tool watch

Square silver Cartier watch with white dial, black Roman numerals, blue hands, and metal bracelet with screws.Cartier

GP100 Winner

Cartier Santos de Cartier Titanium

Specs

Case Size 39.8mm
Movement Cartier Cal. 1847 MC automatic
Water Resistance 100m

Louis Cartier created the Santos in 1902 for his friend, the aviation pioneer, Alberto Santos-Dumont, making it the first pilot’s watch and one of the first wristwatches not designated as jewelry.

Fast forward 121 years, and Cartier’s oldest extant design is undeniably iconic, but generally considered a dress watch. Tool watch design has come a very long way over the past century, and so has the Parisian watchmaker and jewelry brand.

Square silver Cartier wristwatch with blue hands, Roman numerals, and a metal bracelet.
The Santos de Cartier Titanium has a bead-blasted finish on the case and bracelet.
Cartier

The Santos de Cartier is now a symbol of luxury, often constructed from precious metal, and rarely put in harm’s way. But Cartier penned the next chapter in the collection’s story, and it’s a callback to those tool watch roots.

Cartier now offers the Santos, for the first time in its history, in full titanium. More specifically, the case and integrated bracelet are made of Grade 5 Extra Low Interstitial titanium, which the brand claims is 43 percent lighter and 1.5 times stronger than steel.

The debut Santos de Cartier Titanium comes in the brand’s Large size, with a 39.8mm-wide and 9.3mm-tall case. A bead-blasted finish creates a positively badass impression, refocusing on the industrial design elements, such as the exposed screws and the bolt crown.

Silver Cartier wristwatch with a square white dial, black Roman numerals, and blue hands on a person's wrist.
The Santos de Cartier Titanium is available in a 39.8mm case size.
Cartier

Cartier’s signature dial is unchanged, a Roman numeral hours track is skewed to frame a railroad minutes track and blued leaf hands, while a small date window replaces the 6:00 marker.

It’s safe to say that the Santos de Cartier is once again fit for aeronautical adventure.

68. A street-photography powerhouse in a pocket-friendly form factor

Ricoh’s GR series hasn’t attracted the same level of Tik-Tok ubiquity as Fujifilm’s X100s, but it has a history that goes back much further, not to mention a passionate following among photographers.

The Ricoh GR IV is the eighth digital camera in a series that evolved from a mid-90s film camera.

Compact black digital camera with textured grip and lens marked "GR LENS f=18.3mm 1:2.8" on a wooden surface.
The formula for the GR has remained virtually unchanged since the 1990s: a bright wide-angle lens in a tiny, magnesium alloy body with all the critical controls at your fingertips.
Ricoh

The formula has remained essentially unchanged: a bright wide-angle lens in a tiny, magnesium alloy body with all the critical controls at your fingertips, and it’s been the street photographer’s camera of choice for decades.

Ricoh listened carefully to its users to make sure they didn’t mess with the camera’s underlying appeal. But, just as with the X100 series, it’s kept iterating and improving to make sure the latest version is always the best. An instant classic.

67. A mid-century-modern dream brought to life

Stainless steel Zenith chronograph wristwatch with an orange dial featuring three silver subdials, silver hour markers, and hands. The watch has a date window between 4 and 5 o'clock and a stainless steel link bracelet. The dial includes the text "ZENITH CHRONOGRAPH AUTOMATIC El Primero.Zenith

GP100 winner

Zenith Defy Chronograph USM

Specs

Case Size 37mm
Movement Zenith Cal. El Primero 400 automatic chronograph
Water Resistance 100m

Stop us if you’ve heard this one before: a century-plus-old watch brand reissues a mid-century watch from its archives. Yawn

But how about this: a century-plus-old watch brand has created a watch that could have existed in the mid-twentieth century, but never did, and partnered with an iconic mid-century modern designer to bring to life a collab that never was.

Silver wristwatch with a green dial and three white subdials, featuring a stainless steel bracelet, placed on the corner of a green and chrome metallic surface. The watch has two pushers and a crown on the right side of the case.
A chronograph straight out of the 1960s, except, not really.
Zenith

Now that is interesting, and it’s exactly what Zenith did when it teamed with famed mid-century furniture maker USM to create one of the coolest 1960s watches ever — even if it arrived about 60 years too late.

Based on Zenith’s original Defy sports watch from 1969, the Defy Chronograph USM features all the hallmarks typical of a 1960s Defy, including a ladder bracelet, a 37mm octagonal case and a 14-sided bezel, all in stainless steel.

Silver metal wristwatch with a yellow dial and three white subdials, worn on a wrist with a white dress shirt cuff. The watch has a polished, angular case and a linked metal bracelet. The dial features hour markers and chronograph functions.
This marks the first time the original Defy case has contained an El Primero chronograph movement.
Zenith

1969 was a big year for Zenith. In addition to launching the Defy that year, the brand also debuted its groundbreaking El Primero chronograph movement. But surprisingly, the two ’69 babies never crossed paths, as the original Defy case was never equipped with an El Primero movement.

Zenith has rectified that omission here, combining its two icons for the first time into a very-1960s chronograph made in 2025. But the brand didn’t stop there.

A colorful storage box with a metallic frame and panels in blue, yellow, green, and orange. The box has a pull-out drawer at the bottom containing a silver wristwatch with a yellow dial, displayed on a white cushion. The top of the box is blue, and the interior sides are green and orange. The box is labeled "ZENITH" on the top front edge.
USM even produced a Haller watch storage box for the collab.
Zenith

Zenith stretched its idea of “imagined heritage” by teaming with a period-correct partner, USM, to douse the Defy Chronograph in four of USM’s custom bright colors from its signature Haller modular storage units of the ’60s. What’s more, USM produced a custom miniature Haller watch storage box for the chronograph.

Vintage reissue watches can be fun, but they’ve been done to death. Zenith proves there’s more fun to be had when a brand examines its back-catalog by thinking outside the box … or inside the modular storage unit.

66. A love letter to heavy-duty heritage, crafted with care

After 135 years in business, it’s safe to say Carhartt has identified what makes quality workwear. Throughout the generations, the brand has outfitted the men and women that define craftsmanship – so it would only make sense that the Crafted Series, which combines archival details with purposeful enhancements and skillful construction, would help to continue Carhartt’s legacy by reimagining its coveted archival pieces with premium, heavyweight materials. 

Brown canvas jacket with a corduroy collar, chest pocket, and heart-shaped metal button.
The heart button is an iconic archival detail that is a prized addition for collectors.
Carhartt

The defining release of a collection built upon the foundations of a legacy in craftsmanship is the Chore Jacket, which is a thoughtful combination of two Carhartt icons: the renowned Detroit Jacket, and the respected Chore Coat, both stalwarts of the legendary American brand. 

Lined with warm sherpa and available in either timeless denim or iconic 12-ounce duck canvas, the Chore Jacket is built upon the slightly cropped foundation of the Detroit Jacket, and utilizes the patch pockets of the Chore Coat. There’s also an ultradurable #10 zipper to guarantee longevity.

Hand holding open a blue denim jacket with beige sherpa lining and a visible Carhartt logo on a beige shirt.
Cozy, thick sherpa brings substantial warmth to the old-meets-new style.
Carhartt

Archival details like Carhartt’s heart button, which is a prize on the collector’s market, appear on the jacket, but this new style is as rooted in modernity as it is legacy — and that’s a direct reflection of the Crafted Series as a whole.

Consider this the defining workwear of our new world, and just remember — when your work is done, the Chore Jacket will pick up with your kids and grandkids, just like the Carhartt workwear before it.

65. A resounding shock to the moto world, courtesy of Italy’s finest

Matte black and red Ducati electric motorcycle with carbon fiber body panels on a red rear stand.Ducati

GP100 Winner

Ducati V21L Solid State Prototype

Specs

Curb Weight < 496 lbs
Horsepower > 150 hp
Peak Engine Torque TBD

Although Ducati has been fielding the V21L in MotoE for a few seasons now, this year’s Solid State prototype shook up the bike — and electric motorcycles as a whole — in a big way.

That’s because, with the addition of QuantumScape solid-state batteries, Ducati has unlocked capabilities from its EV two-wheeler the likes of which the industry has never seen before.

Close-up of a black Ducati motorcycle panel with red accents and white text reading "Powered by Solid State Battery.
The addition of QuantumScape solid state batteries to the Ducati V21L has unlocked some serious performance potential.
Ducati

Along with  844 Wh/L energy density, it is capable of just over 12-minute fast charging from 10 percent to 80 percent state of charge, as well as 10C continuous discharge rates.

What’s more, thanks to the data captured from 18 riders on the grid over three years of development, Ducati has managed to refine the V21L such that it shaved 8.2 kilograms (18.04 pounds) from the battery pack alone.

Black and red sport motorcycle with "Powered by Solid State Battery" text and a transparent battery pack in front.
Fast-charging from 10 to 80 percent occurs in as little as 12 minutes.
Ducati

Current electric motorcycles are hampered by slow charge times and frustrating ranges, though forward-thinking bikes like Ducati’s V21L Solid State Prototype are poised to make these issues a thing of the past.

64. Barbour reinterprets an archival jacket you didn’t know you needed

Dark green waxed cotton jacket with black corduroy collar and large front pockets.Barbour

GP100 Winner

Barbour x Arket Fairgame Waxed Jacket

Specs

Fabric Barbour 6oz waxed cotton
Pockets 4 Outer, 2 inner
Colors Sage green

Barbour’s archive is loaded with fascinating designs, often geared towards outdoor work and leisure activities, that blow away the English farm coat variations carrying the brand today.

Those designs often resurface in the form of collaborations, and one of the most intriguing releases of 2025 is the Fairgame Waxed Jacket. It was part of a collection that the king of British waxed cotton collaborated on with Arket, a mid-tier boutique brand owned by H&M.

Dark green hooded jacket with large front pockets worn by a person in blue pants.
The most useful feature of the Fairgame Waxed Jacket is the removable storm hood.
Barbour

The Fairgame is a reinterpretation of the Gamefair, a lightweight jacket released in 1960 for “fishing and shooting wear,” according to an early catalog description. Brand hallmarks like a six-ounce waxed cotton shell, wide wale cord collar lining and bellows pockets are all there.

Updates include the addition of handwarmer pockets, two internal zip pockets set into the placket and a wider storm flap covering the signature Barbour zipper and a baggier fit.

Person wearing a dark green jacket with a blue plaid lining, a black sweater, and a blue polka dot scarf.
The Fairgame Waxed jacket features a unique tartan lining, specifically designed for the Arket collection.

The most notable additions, however, are an adjustable, detachable storm hood and a brand new tartan lining designed specifically for the Arket collection. All together, it creates the perfect balance between new and familiar features to get Barbour fans excited.

63. The foldable smartphone enters a new age

Light blue Google smartphone with dual rear cameras and a "G" logo on the back.Amazon

GP100 Winner

Google Pixel 10 Pro Fold

Specs

Camera (Rear) 48MP wide, 10.5MP ultrawide, 10.8MP telephoto
Dispalys 6.4-inch Actua (external), 8-inch Super Actua Flex (internal)
Processor Google Tensor G5, Titan M2 security coprocessor

Admittedly, foldable smartphones aren’t as novel as they once were. Samsung brought them into the mainstream in 2019 with the first Galaxy Fold and has been releasing new models each year since. And numerous other Android manufacturers have followed suit … including Google.

But the Pixel 10 Pro Fold still manages to stand out in an increasingly crowded field. Not because of its looks — it’s a book-style foldable that is almost identical to its predecessor, the 2023-released Pixel Fold — but because of its durability.

Gray Google smartphone with dual rear cameras lying on a surface with scattered gray powder.
The Google Pixel 10 Pro Fold is the first foldable with an IP68 dust- and water-resistance rating.
Google

It’s the first foldable smartphone to have an IP68 rating, meaning it’s just as dust- and waterproof as basically every other flagship smartphone out there. And that’s a big deal, especially considering how many durability issues early foldables had. (Samsung, cough cough.)

Its secret is a completely reengineered hinge that is both smaller and gearless. This ensures there aren’t gaps for debris to sneak in. Plus, it just feels smoother when you open and close the smartphone.

Person holding a gray Google Pixel phone with dual rear cameras, wearing a blue jacket and gray knit sweater.
The Google Pixel 10 Pro Fold comes in two finishes: Moonstone (picture) and Jade.
Google

Of course, Google improves the Pixel 10 Pro Fold in myriad other ways — most notably, giving it brighter displays and Pixel Snap, a built-in magnet that makes it compatible with any MagSafe accessory — but those are, well, more expected.

62. The prototypical all-road wagon, but boxier and more SUV-like than ever

Green Subaru SUV with black grille and roof rails parked on grass with trees in the background.Subaru

GP100 Winner

2026 Subaru Outback

Specs

Engine 2.5-liter boxer inline-four, 2.4-liter turbocharged boxer inline-four
Transmission CVT
Output 180–260 hp & 178–277 lb-ft

After introducing the Outback as an option on the Legacy in the 1990s, Subaru eventually spun the nameplate off into its own distinct model. In doing so, the Japanese automaker created what has been one of the most successful and enduring station wagons on the American market.

Green Subaru Outback SUV parked on grass with trees in the background.
The redesign comes just in time for the Outback’s 30th Anniversary, though Subaru is taking the model in a decidedly different direction.
Subaru

Oddly enough, for the Outback’s 30th anniversary, Subaru finally succumbed to the crossover epidemic and made the model look more like a midsize SUV than ever before. Completely redesigned inside and out, it’s no longer a high-riding station wagon on account of its split headlights, taller roofline and boxier shape.

As such, even though Subaru made only minor changes to the Outback’s flat-four powertrain, the vehicle does bring some significant upgrades when it comes to the user experience.

Front view of a dark green Subaru SUV with LED headlights on a grassy lawn.
The split headlights are key to the vehicle’s boxier look.
Subaru

In addition to helpful creature comforts like Nalgene-compatible cup holders, gear organizers and cable keepers, it also brings overhauled tech in the form of a fresh infotainment system and — refreshingly — a return to buttons and knobs.

Progress is inevitable and even though Subaru’s Outback wagon sold in significant quantities, it was only a matter of time before it bulked up around the outside.

Dark green Subaru SUV with black plastic cladding and alloy wheels parked on grass.
As large as the new Outback looks, it’s actually pretty similar in proportions to its predecessor. Nevertheless, it skews much more Forester now.
Subaru

As large as it looks, the appearance is deceiving as the physical dimensions are actually comparable, apart from a few inches of extra height. Nevertheless, it amounts to a significant design change for a vehicle that outlasted its donor: the Subaru Legacy.

61. WiiM ups the amps on its ultimate streamer

WiiM Amp UltraWiiM

GP100 Winner

WiiM Amp Ultra

Specs

DAC ESS 9039Q2M (up to 24-bit/192kHz)
Power 100 watts (into 8 ohms) or 200 watts (into 4 ohms)
Streaming Google Cast, Spotify Connect, Tidal Connect, Roon Ready, WiiM Home

WiiM has played the role of disruptor well in recent years, introducing Sonos-like music streamers and streaming amplifiers that work similarly to Sonos’s own Port and Amp, but are significantly less expensive.

Now, with the Amp Ultra, its most capable and beautiful streaming amplifier to date, the California-based audio manufacturer has all but cemented its place as a premium leader in entry-level hi-fi.

WiiM Amp Ultra
The Amp Ultra is the brand’s most beautiful and most powerful streaming amplifier.
WiiM

Like its Amp and Amp Pro before it, the Amp Ultra is a “just add speaker” hi-fi component that can turn most pairs of passive bookshelf or floorstanding speakers into a new-age stereo system that supports high-resolution streaming.

Not only that, but thanks to a wealth of wired connections, including HDMI ARC, the Amp Ultra can efficiently function as the central hub of a traditional hi-fi system (with external audio sources, such as a turntable or CD player) or even home theater.

WiiM Amp Ultra
The streaming amplifier can turn an old pair of passive loudspeakers into a modern hi-fi streaming system.
WiiM

Throw in the fact that WiiM gave the Amp Ultra a gorgeous touchscreen for displaying album artwork (or even VU meters, should you like), along with a tactile volume dial, and it’s a hi-fi component that draws you in — a far cry from the little black boxes that dominate the amplifier landscape.

At $529, there’s nothing really like it in that price range … other than WiiM’s other streaming amplifiers, which aren’t as powerful or pretty.

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