Jaguar’s Type 00 Concept Is Its Most Shockingly Pivotal Moment Since the E-Type

The last time Jaguar caused this much of a stir, Enzo Ferrari was still alive to give his input.

Close-up of the front end of a pink Jaguar car with sleek LED headlight and horizontal grille lines.

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By Chris Chin

Published December 29, 2025

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Updated December 30, 2025

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It’s been over half a century since Jaguar caused as much of a ruckus as with the Type 00 Concept. The last time the Coventry-based automaker generated such a buzz was when the E-Type debuted in 1961.

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But when the company pulled the wraps, the Type 00 Concept was met with both major criticism and praise. Those whose feathers were ruffled criticized its unapologetically bold and polarizing design for being far too forward and avant-garde.

Two sleek, futuristic electric cars, one blue and one pink, parked side by side against a magenta wall. — The Type 00 Concept is undoubtedly Jaguar’s most ambitious car ever.

Many also questioned what it meant for the brand. Jaguar has always been a purveyor of sophisticated, fast and luxurious sports cars, sedans and even SUVs for the masses.

On the other side, those praising the Type 00 Concept saw it as a way to depart from its antiquated past. Furthermore, many envisioned it as an attempt to rid the brand of its image of catering to the well-off AARP crowd.

Regardless of what side of the aisle you’re on, the Type 00 Concept’s impact on the auto industry is undeniably momentous.

It’s not just a concept with empty promises, either. The Type 00 previews a future production and exclusive luxury four-door grand tourer EV. It aims to compete with the likes of Rolls-Royce and Bentley.

The Type 00 represents not just a new era for the brand, but a completely new look.

Jaguar

It also reveals represents the company’s major rebranding and ethos, “copy nothing,” complete with a new logo and insignia.

The Type 00 Concept also debuts Jaguar-Land Rover’s latest and completely new JEA or Jaguar Electric Architecture modular platform. That platform will spawn a complete range of all-electric models.

Sleek purple Jaguar concept car with large black and gold wheels on a pink rocky surface. — The first production model based on the Type 00 is expected to debut sometime in 2026.

But most importantly, it paints a picture of what the world can expect future Jaguar Cars to look like when they pull up to the local dinner spot.

The production model will launch the company’s in-house all-electric propulsion system. Specifications are limited. But one of the key parameters of the design is that it has to provide between 450 and 500 miles on a single charge while also delivering 956 horsepower.