Hasselblad’s Most Important Camera of 2025 Is as Easy to Use as a Smartphone

With the X2D II 100C, Hasselblad is telling the world that there’s more to medium-format photography than prints.

Close-up of a Hasselblad camera body showing the lens mount and sensor area.Hasselblad

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Traditionally, medium format photography has been the stuff of tripods, studio lighting and studied technique to get the best result. The Hasselblad X2D II 100C is as easy to use as a smartphone.

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Person holding a Hasselblad camera with a 55mm lens and a tilted LCD screen showing autofocus settings.
Autofocus, image stabilization and a simple interface make the X2D II 100C as easy to use as a smartphone.
Hasselblad

It still looks the beautiful design study that was the original X1D but, with the input of parent company DJI, it’s gained image stabilization, autofocus performance and a simple interface that make some of the world’s best image quality almost unfeasibly accessible.

Close-up of a Hasselblad camera body showing the lens mount and sensor area.
The Mark II is the first camera to promote an HDR-centric workflow.
Hasselblad

The Mark II becomes the first camera to promote an HDR-centric workflow, using its sensor’s vast tonal range and a high dynamic range rear screen to deliver more realistic rendering of the real world, when viewed on modern phones and displays.

The Sigma BF quietly did something similar, but it’s Hasselblad that’s telling the world that there’s more to photography than prints.