Traditionally, medium format photography has been the stuff of tripods, studio lighting and studied technique to get the best result. The Hasselblad X2D II 100C is as easy to use as a smartphone.
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It still looks the beautiful design study that was the original X1D but, with the input of parent company DJI, it’s gained image stabilization, autofocus performance and a simple interface that make some of the world’s best image quality almost unfeasibly accessible.

The Mark II becomes the first camera to promote an HDR-centric workflow, using its sensor’s vast tonal range and a high dynamic range rear screen to deliver more realistic rendering of the real world, when viewed on modern phones and displays.
The Sigma BF quietly did something similar, but it’s Hasselblad that’s telling the world that there’s more to photography than prints.

