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Puma’s Latest Sneaker Is Purpose-Built to Tackle One of the World’s Most Punishing Fitness Challenges

The footwear brand is releasing its first Hyrox-specific shoe, formulated to handle every sprint, lunge and row thrown at it.

Close-up of a pink Puma running shoe with black and silver logo and black interior lining.Puma
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By Hayley Helms

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In case you haven’t heard, there’s a new fitness craze called Hyrox — and it’s designed to be one of the most intense competitions out there.

The Crossfit-adjacent fitness race is equal parts punishing and rewarding, and in an effort to support athletes giving it all, Puma has developed a Hyrox-specific shoe that can run, jump and move freely.

Bright pink Puma running shoe with black "HERO X" text and textured sole, shown from the side and bottom.
The not-so-subtle Hyrox branding on the inner sidewall makes it pretty clear what this sneaker is intended for.
Puma

The upcoming Deviate Nitro Elite Hyrox, set to release on February 19th, is purpose-built and packed with Puma’s best technologies, all coalescing in a shoe that’s constructed to handle one of the world’s fastest-growing sports.

Challenge accepted

Often overshadowed by competing fitness-focused brands, Puma is one of the most underrated footwear companies on the market — and constantly pushing innovation, even if it feels behind the scenes.

Bright pink running shoe sole with textured grip and "PWRPLATE" visible in the midfoot cutout.
The ultra-grippy outsole is designed to handle everything from runs to burpees to lunges with ease.
Puma

It’s fitting then, that Puma would grace us with a Hyrox-specific shoe to start off 2026 with a bang — or, rather, a lunge.

For the uninitiated, Hyrox is a fitness race that combines eight workout stations and eight kilometers of running, with one kilometer spacing out each intense stop.

Close-up of a pink and black Puma running shoe with "NITRO ELITE" on the sole and "HYDROX" on the side.
Puma’s advanced and lightweight, nitrogen-infused running shoe foam helps keep movements as dynamic as possible.
Puma

Challenges include the SkiErg machine, sled push, burpees, rowing machine, lunges and more. With so many types of movement, one shoe couldn’t handle it all … until now.

A shoe in

Puma packed this shoe to the gills with everything one would need to dominate a Hyrox race, with four distinct technologies playing a role.

outsole and carbon plate of the puma hyrox shoe
You can catch a glimpse of the proprietary carbon fiber plate on the underside of the shoe.
Puma

First, there’s the traction-focused, proprietary Pumagrip outsole, which features a specially engineered lug pattern for multi-surface control.

Then, there’s the NitroFoam Elite cushioning, Puma’s nitrogen-infused foam formulated to deliver as much energy return as possible.

Close-up of a bright pink running shoe with black laces and textured sole.
The woven upper is focused on breathability, so your feet don’t overheat during the intense race.
Puma

The lightweight UltraWeave upper keeps things minimal and breathable, which is crucial for each of those kilometer runs.

Finally, the propulsive carbon fiber PWRPlate maintains dynamic movement and support.

Every component of Puma’s high-tech new shoe is set up to maximize speed, power and endurance.

Availability and pricing

The Deviate Nitro Elite Hyrox will be available on Puma’s official website starting February 19th.

About the Author: Hayley Helms is an associate editor at Gear Patrol specializing in outdoor gear. Once upon a time, she wrote for Men’s Journal, Gearjunkie and Shape. Whether it’s testing a new rain shell or putting a pair of hiking boots through its paces, she leaves no stone unturned (however, she always Leaves No Trace).

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