There is a direct correlation between denim weight and durability. However, as these two factors increase, so does the time and struggle required for a break-in period.
Most brands, including Levi’s, choose denim with a 10 to 12-ounce weight — measured by square yard — because it offers all of the textile’s coveted properties — durability, breathability and sick fades — without putting up much of a fight. Even jeans and jackets marked as heavyweight typically weigh in at around 14 or 15 ounces.

Then there is the Elephant 14 Denim Jacket from Naked & Famous, built from 20-ounce Japanese-milled raw selvedge denim. This burly beast executes Levi’s iconic Type III design, which the brand now refers to simply as the Trucker Jacket, at the highest level.
Levi’s debuted the now-ubiquitous Type III design in 1962, distinguished by two inset chest pockets with spade button flaps, two vertical tapering seams on each chest panel and doughnut rivet buttons. It has since been replicated by countless brands and is arguably the most popular jacket design in history.

For comparison, most Levi’s Trucker Jackets use 12 to 14-ounce denim, depending on the wash. So why would anyone want to double the weight of a perfectly good jean jacket?
As I mentioned earlier, the heavier the denim, the more durable it is. Meaning this Naked & Famous raw selvedge 20-ounce monster is as close to indestructible as denim apparel gets. Anyone who buys this jacket will need to include it in their will.




