Infiniti is really betting on some bold moves in hopes to recapture the long-lost enthusiastic spirit for its brand. New reports suggest that Nissan’s luxury division is reviving its standard grade V6 for its most important car of the year, the new QX65.
This comes as an interesting development after years of engine downsizing and forced induction, all under the pressure of emissions and fuel economy compliance. However, due to recent regulatory rollbacks, particularly with the Trump Administration, automakers, like Infiniti, appear to be seizing the moment.
With the more relaxed regulations, Infiniti’s hoping a new “powertrain roadmap” could reinvigorate the brand’s reputation for making fun-to-drive vehicles.
No replacement for displacement
The word comes from AutomotiveNews, who recently chatted with an unnamed source “close to the matter.” And in the discussion, the source said that Infiniti’s execs really want to put the brand back on the map as a purveyor of performance.
For almost two decades after Infiniti’s launch in the late 1980s, the brand experienced a major spike in popularity as an excellent value alternative to some European benchmarks. That reputation, sadly, fell to the wayside in the 2010s after corporate mismanagement led to the stagnation of its lineup.
