A Top Yeti Competitor Just Launched an All-American Lineup of Elite Coolers

Don’t worry about warm beer this 4th with Pelican’s latest. Plus, Bugatti might’ve just made today’s most expensive bicycle, Fujifilm releases a new Instax and more.

Two white coolers with red and blue latches, one open with bottles inside and one closed, with a Coors Light bottle and a can in front.Pelican

If you buy from a link, we may earn a commission. Learn more

Welcome to “Today in Gear,” your daily snapshot of the most important releases in style, watches, tech, motoring, fitness, home and the outdoors.

Today in Gear: The most important news in the product world, independently curated by our editors. Catch up on other key releases across all the topics you care about.

Three white Pelican coolers with blue handles and red latches on a workbench with tools and a red toolbox.Pelican

Pelican America 250 Collection

In honor of the United States of America’s 250th anniversary this year, Pelican has pulled out all the stops with its appropriately named American 250 Collection. The highlight of the collection is probably the brand’s Elite Cooler lineup, which sees a special red, white and blue colorway applied to these ultra-rugged, USA-made food and beverage storage containers with their tough roto-molded construction, extreme ice retention, and corrosion-resistant hardware. However, the collection also sees the brand’s beloved hard storage cases, in case hard goods are more your thing.
Blue and black Bugatti road bike with carbon frame and deep-section wheels on a glossy floor.Bugatti

Bugatti Factor One

Factor and Bugatti have come together on a collaborative ONE bicycle that takes the slippery two-wheeler’s wind-cheating abilities to the next level. As such, the front fork has been widened (even more) for less drag and improved efficiency, and the cockpit now takes the form of a dramatic gullwing design with fully integrated cables. Furthermore, the front brake caliper features its own fairings to channel wind, and the bike rides on custom Black Inc wheels. Accentuated by bespoke tires and various other Bugatti-branded accessories, it’s equal parts rolling art and uncompromising performance machine. Just 250 examples are to be built in total.
Light blue Instax Mini 13 instant camera surrounded by bowling pins and instant photos on a wooden floor.Fujifilm

Fujifilm Instax Mini 13

The Instax Mini 13 is a pretty modest update to the company’s popular predecessor, the Instax Mini 12, which was released in 2023. The two entry-level film cameras are basically identical in every way, but Fujifilm gave Instax Mini 13 a self-timer button, with two and 10-second options, so you can take more creative selfies. It’s available in several different finishes and, like before, uses the company’s Instax Mini Instant Film.
Person wearing a tan vest and cargo pants sitting on a white electric bike with "SUPER73" branding near a wooden fence in a green field.Super73

Super73 A-Series

The cult-favorite affordable American e-bike brand shoots for the stars with a completely overhauled new collection of rockin’ rides highlighted by the debut of secondary modular battery tech and innovative storage capacity. The A-Series also extends beyond the 27-inch-high seat of the MSFT to two new sizing platforms (the 30-inch M1D and 33-inch B1G), with each nameplate also getting a special edition boasting bolder colorways, adjustable front suspension and an all-new digital display.
Two wooden-handled knives with engraved dragon designs stuck into slices of cured meat on a black surface with pink text.Opinel

Opinel Charcuteski Set

Opinel expanded its classic Picnic+ Collection with the Charcuteski Set, designed for slope-side snacking. The compact and functional set includes a No.08 Stainless steel folding knife with engraved handle, displaying ski designs. The knife is ideal for slicing cheese, bread and additional snacks, while the Picnic+ Spoon and Fork Inserts allow for convenient digging in. The kit comes in a microfiber cloth carrying case for ease transport on the mountain.