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From afar, the watch industry may seem unhurried. But every passing day brings about new timepieces from brands big, small, new and old.
Below, find nearly two dozen new releases from the likes of affordable brands like Seiko and Timex, luxury legends such as Breitling and Greubel Forsey, and enthusiast favorites like Christopher Ward and Squale. Together, they show an industry that never stops ticking — and, centuries later, can still find the time to surprise you.
Best New Gear: This article is part of an ongoing series collecting the most important new watches, gadgets, pocket knives and more. Catch up on other releases.
Squale
Squale Sub-37 Legend
Squale creates the perfect retro diver to pay homage to its own mid-century dive watches with the Sub-37. Measuring just 37mm across its polished steel case, the watch features Old Radium lume, a box sapphire crystal and 300m of water resistance.
Awake’s 100-piece limited-edition “Atlantis Blue” features a gorgeous teal fumé dial made using a mix of real silver leaf, natural pigments and traditional Vietnamese lacquer. Each dial is handmade in a process that takes over ten hours.
Part of the Eco-Drive 50th Anniversary celebration, the new Photon features a complex dial demonstrating the fascinating behavior of light. The 39mm Super Titanium case has a Duratect coating and a matching integrated tapered H-link bracelet. It is limited to 5,000 pieces and will be available in the fall of 2026.
Christopher Ward debuts its third in-house movement, the Cal. CW-002, which combines a “true” GMT movement with a five-day power reserve and COSC certification.
A collaboration with JAMSTEC (Japan Agency for Marine-Earth Science and Technology), this 1,000-piece limited-edition take on Seiko’s 2026 Marinemaster features a blue ceramic bezel and a special 3D-patterend gradient dial inspired by JAMSTEC’s polar icebreaker.
Seiko’s 2026 update to the Marinemaster introduces a ceramic bezel insert, a toolless microadjustable clasp, a 3:00 date window and the Calibre 8L45, which ranks as the brand’s most accurate mechanical movement.
The disco-era funk of the King Seiko Vanac is now available in a full-titanium build, including the integrated fasceted bracelet. It runs on Seiko’s high-end Caliber 8L45 automatic movement with a 72-hour power reserve. It will be available in July 2026 with a purple, black or silver dial.
A welcome addition to the brand’s Expedition Capstone family, these new field watches see a chronograph complication added to their functionality. They’re a bit larger than the standard Expedition Capstones, at 41 millimeters, but that’s to be expected with three subdials added to the main dial. They still have classic stainless steel tonneau-shaped cases, reliable and affordable quartz movements and come with either rubber straps or metal bracelets (the latter for an upcharge).
Timex’s Expedition Capstone combines iconic, straightforward field watch styling and functionality with a classic tonneau case. The blue dial with the orange indices and numerals has a particularly vintage vibe (hearkening to National Parks and Smoky the Bear), but the black and green is a looker, as well. They both sport the same case size, stainless steel case, classic leather strap and reliable quartz movement.
Timex pays tribute to the last mission to the moon, 1972’s Apollo 17, with this NASA-branded take on the Q. The watch features a black dial with a tri-compax layout featuring the day, date and sun-moon indicator, with the 9:00 subdial depicting a luminous moon. Flip the watch over, and you’ll find the famous “Blue Marble” image of the Earth, taken by the astronauts during the mission.
Tissot’s Visodate gets a retro-redesign optimized for daily wear, including a downsized 39mm case. The dial borrows heavily from the Gentleman collection, and a printed 60-minute ruler track is added to the rehaut. A sunburst dial is available in blue or black paired with a steel beads of rice bracelet, and a steel dial with gold-toned hands and indices comes on a brown leather strap.
Greubel Forsey says farewell to its Balancier Convexe S² after half a decade with two limited-edition versions: one in black ceramic and 5N gold, and this white ceramic version. Just as before, the watches feature the signature Convexe case measuring 41.5 mm across and the Balancier Convexe S² movement’s 30° inclined balance wheel system, which adds a unique geometric element to the watch’s impressive horology. Each new edition is limited to just 11 pieces worldwide, making them the rarest of the collection, with prices available upon request.
Jack Mason adds a retro diver to its lineup with the Palmera, which features a dual-crown setup with an inner rotating bezel. The 39mm stainless steel case houses a La Joux-Perret Cal. G101 automatic movement with 68 hours of power on tap, while the dial features a matte finish with hands, applied indices and bezel triangle all filled with Super-LumiNova Grade A BGW9 lume.
Doxa created this handsome, subdued version of the SUB 200 exclusively for Grande, a renowned Roman jeweler and watch dealer. The 42mm stainless steel case features a smoky gray sunburst dial framed by a black steel unidirectional dive bezel. It is powered by a Sellita Caliber SW200 automatic movement and comes with Doxa’s signature beads-of-rice stainless steel bracelet, along with an additional smoky gray nylon NATO strap. It is a limited edition of 50 pieces.
Jack Carlson, founder of Rowing Blazers and Creative Director of J. Press, teamed up with Bamford Watches for this automatic ode to Ivy Style. The dial looks like a wheel of a dozen pennants, each with a number written out, and featuring colors matching Ivy League schools. It has a 39mm titanium case, runs on a Sellita Caliber SW300-1 automatic movement and comes on a blue nylon NATO strap. There is an order window open until March 26, and production is limited to 100 pieces.
Spinnaker continues its SpongeBob collaboration with this mechanical take on its creative “Eyedial” chronograph. The iconic undersea pineapple-dweller’s face takes up the entire dial, with his eyes acting as the subdials, rotating to track the chronograph minutes and running seconds with his pupils acting as the hands. SpongeBob’s hands make up the, uh, hands, and the watch is a capable tool watch with a rotating dive bezel, tons of lume, 100m of water resistance and the Sea-Gull ST19 mechanical chronograph movement inside. Available in yellow or gray, both versions are limited to just 550 pieces and will be sold in separate drops around the world beginning March 26.
Timex’s iconic Camper, a design born out of the brand’s military contracts of the ’70s and ’80s, joins one of the watch world’s most eye-catching trends. Shrunken in size, this version is made to be worn around one’s finger. It comes with a self-adjusting stainless steel bracelet instead of the typical nylon strap.