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Ford Taps Carhartt to Make Its Super Duty Truck Even More Utility-Focused

Carhartt joins forces with the Blue Oval on a Super Duty package that backs its visual treatment with real-world functionality.

Close-up of a gray truck tailgate with embossed "UTY" and "carhartt" logo next to a red taillight.Ford
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By Gray Van Dyke

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From AMC and Levi’s to BMW and Kith, the car world has had its fair share of collaborations with sartorial influence.

Yet, few (if any) have resulted in anything that goes beyond surface-level modification. Naturally, it’s easier to slap on a set of stripes or a badge than it is to design for practical improvement.

It’s for this very reason that Ford and Carhartt’s Super Duty project promises to be a standout with the workwear crowd. Much as it’s an exercise in cobranding, it’s also a package that delivers real-world utility.

Black Ford Super Duty pickup truck driving on a dusty dirt road with hills and trees in the background.
The Super Duty Carhartt Package looks the part, and some of its visual tweaks also deliver real-world utility.
Ford

More than meets the eye

Sure, between a painted grille, a choice neutral color palette and some manhole cover-inspired wheels, the Ford Super Duty Carhartt Package brings its fair share of (eye-catching) visual tweaks.

However, many others go a level deeper by accounting for function too.

Close-up of a gray truck tailgate with embossed "UTY" and "carhartt" logo near a red tail light.
The design team placed exterior Carhartt graphics on the fender vents, doors and tailgate to add a layer of paint protection.
Ford

For instance, designers placed the Carhartt graphics on the fender vents, doors and tailgate to provide an additional layer of paint protection. They’re located in high-wear areas that see road debris, mud and salt, not to mention impacts at the job site.

Toward that end, while you’ll find the workwear brand’s logo stamped in the bed, it’s accompanied by a coating of Tough Bed spray-in bedliner. Around the sides of the truck, there are textured off-road running boards to provide grip and access.

Black textured Carhartt-branded truck bed liner with ridged floor and wheel well cover.
The Carhartt-branded bed touts a rugged spray-in bedliner to protect against wear and tear.
Ford

Moreover, the Carhartt Package brings other upgrades that equip Ford’s Super Duty trucks for long days. Along with the roof markers and clearance lamps, the reflector lamps, fog lamps, and center stop lamp all get an LED overhaul.

Cut from the same cloth

As impactful as the changes are around the outside of the Ford Super Duty Carhartt package, it’s the interior where the collaboration really comes into focus.

Dark gray Ford Super Duty pickup truck towing a trailer loaded with wrapped cargo on a paved road.
LED lighting all-around ensures Ford and Carhartt’s Super Duty package is ready for long days.
Ford

Just look at the upholstery. Though highly abrasion-resistant and water-repellent like Carhartt’s tough Duck Canvas textile, it sports a broken-in feel and a color reminiscent of the brand’s Oiled Walnut heathered jersey fabric.

That’s not all. Apart from the obvious embroidered logos on the front headrests and map pockets, you’ll also find Carhartt’s triple-stitching on the seats and door panels. Again, the team picked specific areas needing extra durability, not just accents to cater to a theme.

Dark gray fabric front seats with Carhartt logo on headrests inside a truck cabin with center console and sunroof.
The upholstery is hard-wearing and water-resistant like Duck Canvas, yet soft and colored like heathered jersey fabric.
Ford

Rounded out by other improvements, like a wrapped steering wheel and a set of all-weather floor mats inspired by a Carhartt tool bag, the result is an interior that’s refined in purpose yet undeniably utilitarian in execution.

As such, while it may technically be a joint effort, there’s nevertheless a natural cohesiveness to the project. In looks and spirit, it promises to be a true workwear grail.

Close-up of a dirty Bridgestone Dueler A/T tire mounted on a black Ford truck wheel with a gray truck body above.
Those wheels take inspiration from the manhole covers found in the streets of Detroit.
Ford

Availability and pricing

If you’re looking to land Ford and Carhartt’s collaborative truck for yourself, it’s a package that’s available on XLT Crew Cab pickups with single-rear-wheels and 40/console/40 seating configurations.

Furthermore, Ford is offering it with the Premium Package, and it can be paired with the FX4 Off-Road Package. It goes on sale starting May 8th.

About the Author: Gray is an associate editor at Gear Patrol, covering cars, motorcycles and anything else with wheels. When he’s not chasing the latest industry news, he’s probably wrenching on one of many projects. For better or worse, he believes classics make perfectly practical daily drivers.

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