
The 100 Most Important Product Releases of 2025 (100 – 81)
Our annual countdown of the year's most defining launches collects key watches, cars, outdoor gear and more.


Our annual countdown of the year's most defining launches collects key watches, cars, outdoor gear and more.

Keep time with the horology industry’s most exciting new watches.
By Johnny Brayson, Brad Lanphear, and Sean Tirman

An intriguing patent filing for a new case structure hints at some tantalizing possibilities.

Hurry, this deal won't last forever.


Try not to fall under its spell.

A tempting combination of extreme speed, bright colors and sharp angles.

The iconic tool watch gains a new case material.

Didn't see that coming.

Don't worry, it's still plenty tough.

If it ain't broke, fix it anyway.

Keep time with the horology’s most exciting new watches.
By Johnny Brayson and Brad Lanphear

This year’s cyber week deals are wide-ranging—and surprisingly substantial. These are the standout picks our experts say are actually worth buying.

It's been a busy year for the Japanese watchmaker.
By Johnny Brayson, Brad Lanphear, Sean Tirman, and Jack Seemer

Its ancestor even went to the moon.

Betcha can't buy just one.

You won't find this feature anywhere else.


Honestly, I'll take any excuse to buy a new watch.

I know what you're wondering, and the answer is yes, the drummer from KISS was involved.