These Jeans Combine Athletic Function With Top-Notch Denim

Revtown jeans are the result of masters of craft in denim teaming up with leading athletic apparel designers to make a new type of denim.


Outside-the-box thinking is what leads to innovative changes within products of all types. Even denim, an age-old classic that you can’t wrong with, can always be done better. Which is why masters of craft at Italian fabric mills and denim wash houses came together with leading designers in athletic apparel to create Revtown.

Its comfort-forward signature Decade Denim is made from a premium Italian yarn that’s then infused with four-way, dynamic stretch and made with the strongest fibers in apparel design today. Placed in the Sharp Denim fit, the result is a pair of perfectly worn-in jeans that balance mobility and style. Slim, but not too skinny, they can go with anything to make an ideal everyday jean.

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